Oct 25, 2019 (SUPER MARKET RESEARCH via COMTEX) -- According to a new report by Expert Market Research titled, 'India Online Food Delivery Market Report and Forecast 2019-2024‘, the India online food delivery market reached a value of almost USD 1,540 million in 2018. The market is further expected to witness a robust growth in the forecast period of 2019-2024.
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India online food delivery market is propelled by the increasing number of women workforce and double-income families who prefer convenient and quick meals at their doorstep. It offers various cuisines like Indian, Chinese, and Italian, among others, which can be ordered through the website and mobile application. India online food delivery is thriving due to the increasing population and the growing number of smartphone users. Economical rate of internet data has brought a revolution in online food services in India. This virtual space allows consumers to conveniently evaluate and compare menus, prices, and reviews of restaurants available on the internet. They also allow ease of payment with options like cash on delivery (COD) and online payment.
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Pizza Hut, one of the major brands of Yum! Brands /zigman2/quotes/209029767/composite YUM +1.01% and Domino’s Pizza, Inc. /zigman2/quotes/201587798/composite DPZ +1.48% are the key players in the online food delivery market in India. They are spread across India and provide cost-effective food.
Zomato and Swiggy are the major companies leading online food delivery market in India. In 2019, Zomato announced that it had reached the milestone of delivering food in 500 cities across India. Recent additions to the Zomato map include Pushkar in Rajasthan, Alappuzha, and Malappuram in Kerala, and Kanyakumari, among others. The food delivery services are proliferating due to the upcoming marketing campaigns by the companies, along with inflating the disposable income of consumers.
Swiggy, a leading company in India online food delivery market, the launch of a 'Daily' app, which would provide homestyle meal subscription for the first time in India. This app will offer homestyle simple food prepared by home chefs, organised vendors, and tiffin service providers. It has been launched in Gurugram and expected to expand to Bangalore and Mumbai soon.
Market Breakup by Cuisines:
1. Fast Food
Fast Food, Indian, Chinese, and Italian, among others are the major cuisines of the Indian Food delivery market.
Market Breakup by Platforms:
2. Mobile Application
By platform, the market can be divided into website and mobile application.
Market Breakup by Delivery Types:
1. Restaurant-to-Consumer Delivery
2. Platform-to-Consumer Delivery
The online food delivery is delivered through restaurant-to-consumer delivery and platform-to-consumer delivery.
Market Breakup by Payment Methods Payment Methods:
2. Cash on Delivery