Powered by positive growth for shares of Intel and American Express, the Dow Jones Industrial Average is climbing Friday morning. The Dow /zigman2/quotes/210598065/realtime DJIA +3.44% was most recently trading 91 points, or 0.3%, higher, as shares of Intel /zigman2/quotes/203649727/composite INTC +0.99% and American Express /zigman2/quotes/203805826/composite AXP +5.14% have contributed around a quarter of the blue-chip gauge's intraday rally. Intel's shares are up $4.69 (7.4%) while those of American Express have risen $5.54, or 4.2%, combining for an approximately 69-point bump for the Dow. Boeing /zigman2/quotes/208579720/composite BA +3.74% , Procter & Gamble /zigman2/quotes/202894679/composite PG +2.07% , and Visa /zigman2/quotes/203660239/composite V +3.77% are also contributing significantly to the gain. A $1 move in any of the index's 30 components equates to a 6.78-point swing.