Investor Alert

June 17, 2020, 5:59 a.m. EDT

Introducing 55 Rush, connecting brands to Canada's largest community of Gen Z and young family consumers

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TORONTO, Jun 17, 2020 (Canada NewsWire via COMTEX) -- Managing hubs with millions of engaged users, 55 Rush specializes in creating custom campaigns that build audiences and drive action

Today marks the official launch of 55 Rush, a new online performance marketing and media platform, bringing together Canada's largest and most established virtual communities for over 3.2 million students, recent graduates, and new and expectant parents, under one banner. For years, these communities have been trusted by brands, agencies, and schools such as CIBC, H&R Block, Unilever, AIR MILES, Mindshare, York University, Philips, Amazon, and Sun Life, among others.

Led by industry experts with a deep understanding of the 16-35-year-old consumer demographic, 55 Rush specializes in helping brands build fast, measurable, and innovative campaigns. Over time, these programs have resulted in meaningful long-term relationships between top brands and members representing Canada's fastest-growing consumer segment.

The company was the driving force behind the recent #PromIsOn2020 virtual prom event that attracted students from across Canada and included anticipation from Prime Minister Justin Trudeau, Rick Mercer, Mitch Marner and many other Canadian celebrities.

"As marketers know, students and young families are among the most sought after and hard-to-reach demographic, and each day we put millions of them in a room with our clients," said T.J. Donnelly, CEO, 55 Rush. "Our roster of established communities comes with a proven track record of success with some of Canada's largest companies and, by bringing them together under one banner, we're ready to help brands tap into our highly-engaged membership through fun, engaging, and productive campaigns."

Marketers can choose from several targeted communities operating under the 55 Rush banner, including:

            --  Student Life Network, Canada's most comprehensive resource hub
                for students, with a built-in community of 1.3 million+ Gen Z
                student members
            --  Parent Life Network, home to 860,000+ Canadian parents, with 66
                per cent representing new and soon-to-be moms
            --  Yconic, the most extensive platform in Canada for 1.4 million+
                students and their parents to choose the right school, find
                money for tuition, and get the most out of life after high

"With greater uncertainty heading into the fall school season and demonstrating a return on investment more important than ever for marketers, 55 Rush offers targeted campaigns with clear, achievable metrics that can be launched as quickly as needed," adds Donnelly.

To learn more about 55 Rush, view recent case studies, or discuss an upcoming project, please visit 55rush.com.

About 55 Rush55 Rush is Canada's leading performance marketing and media platform, creating valuable connections between our brand partners and our online communities of 3.2 million students and young families. Brands, schools, and agencies such as CIBC, H&R Block, Unilever, AIR MILES, Mindshare, York University, Philips, Amazon, Sun Life, and more trust our engaged member communities to build audiences, drive business results, and build loyalty. For more information, visit 55rush.com.

SOURCE 55 Rush

View original content to download multimedia: http://www.newswire.ca/en/releases/archive/June2020/17/c3325.html

SOURCE: 55 Rush

        Media Contact, Lauren Botha, lauren.botha@citizenrelations.com, (647) 914 6080


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