Oct. 22, 2020, 7:54 a.m. EDT

Invisalign maker Align is all smiles as stock jumps 25% with help from TikTok star

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By Levi Sumagaysay

Align Technology Inc. soared in after-hours trading Wednesday after the maker of Invisalign, the alternative to metal braces, blew past analysts’ earnings expectations thanks in part to social media.

The San Jose, Calif.-based company attributed its strong quarter to a new “teen and mom consumer-focused campaign,” with Chief Executive Joe Hogan saying in a statement that Align /zigman2/quotes/200300692/composite ALGN +6.75% saw “an uptick in consumer engagement from new social-media influencers like Charli D’Amelio and Marsai Martin, and a 25.6% year-over-year increase in teenagers using Invisalign clear aligners.” D’Amelio is a dancer on TikTok, and Martin is one of the stars on the television show “Black-ish.”  

The company also said its aligner volume rose 28.7% year-over-year to 496,100 cases in the quarter, and that it reached a milestone of 9 million patients.

Align shares rose more than 23% in the extended session to $414 a share, after closing regular trading less than 0.5% higher at $335.81. The company reported third-quarter net income of $139.4 million, or $1.76 a share, compared with $102.5 million, or $1.28 a share, in the year-ago period. Revenue rose to $734.1 million from $607.3 million in the year-ago quarter.

Analysts surveyed by FactSet had forecast earnings of 64 cents a share on revenue of $529.3 million.

Adjusted earnings were $2.25 a share, adjusted for stock-based compensation, amortization of intangibles and acquisition-related costs.

Align stock has risen 20% this year, while the S&P 500 Index /zigman2/quotes/210599714/realtime SPX +0.56% is up more than 8%.

/zigman2/quotes/200300692/composite
US : U.S.: Nasdaq
$ 476.58
+30.13 +6.75%
Volume: 814,482
Nov. 23, 2020 4:00p
P/E Ratio
21.68
Dividend Yield
N/A
Market Cap
$35.20 billion
Rev. per Employee
$165,643
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/zigman2/quotes/210599714/realtime
US : S&P US
3,577.59
+20.05 +0.56%
Volume: 2.51B
Nov. 23, 2020 5:02p
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