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Investor Alert

July 9, 2020, 4:18 p.m. EDT

Is Robinhood making money off those day-trading millennials? Well, yes. That’s kind of the point.

‘Tinder, but for money’?

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By Andrea Riquier


Bloomberg News
The Robinhood application

As the twin black swans of the coronavirus pandemic and the historic oil price collapse rocked financial markets early in 2020, opportunities emerged.

So did media narratives.

One of the most popular: that bored young people, stuck at home with no access to sports or bars or live entertainment, went day-trading instead, in many cases with an online brokerage that seems tailor-made for the Gen-Y set: Robinhood.

While there’s plenty of evidence that handfuls of millennials are day-trading, and in some cases losing a lot of money, with sad and shocking outcomes , their numbers and any impact they may be having on the market is less certain.

What’s more, for anyone who’s spent a career observing and helping fine-tune the infrastructure behind financial market trading, some of the discussion about what’s actually going on isn’t informed, or helpful, according to one analyst.

“There is a narrative out there that somehow Robinhood was doing something nefarious to make money off their clients in a way that was illegal or unethical or outside the norm,” said Dave Nadig, a veteran of exchange-traded funds, an industry that depends on — and has arguably helped bring to maturity — the financial system’s pipes and plumbing. “Actually, it’s a tempest in a teapot.”

Related: Retail investors are getting ‘hosed’ with the biggest oil ETF down more than 30% this week

The chatter about how Robinhood and other brokerages make money reveals a deep misunderstanding about how trading actually happens, Nadig told MarketWatch. Nadig blogged about order flow , in his capacity as chief investment officer and director of research at ETF Database, but also shared some thoughts in an attempt to set the record straight, and hopefully help the average investor understand what’s going on when he or she makes a trade.

Read: Here’s the right way to trade ETFs

Most investors think that when they try to sell a stock or an ETF, the brokerage platform they use will find another interested investor to buy it — and vice versa.

In fact, all brokerages work with companies called market makers, whose job it is to liaise between everyone who wants trades to happen: the buyer, the seller, and both parties’ brokers.

The term “market maker” and the various metaphors often used to describe them make their role sound very personal, almost bespoke, Nadig thinks. In reality, such firms operate massive algorithm-based programs that allow them to see huge swathes of financial markets at once: who wants to buy, and at what price, who wants to sell and the price they want to get, and, crucially, whether the market maker can make a few basis points on the difference.

“What we’re talking about is an extraordinarily thin margin business,” Nadig said. “It happens millions of times per second.”

It’s so high-volume, in fact, that market makers pay brokerages for the ability to be the middleman in the transactions. That’s known as “order flow,” and it’s the process that’s caught the attention of social media.

“If you’re trading on Robinhood, just know your order flow data is sold to hedge funds so they can front run you,” one anonymous Twitter user wrote.

Nadig thinks that’s misguided. Market makers should benefit a broker’s customers not just by facilitating the trade, but also by allowing them to realize better prices. Just as market makers use huge computer programs to figure out which trades to take, brokerages have their own, rules-based, programs, that route trades so they can happen most efficiently.

Unfortunately, it’s impossible to fact-check any brokerage’s claims of what the industry calls “price improvements,” Nadig notes. It’s worth pointing out that Robinhood was fined $1.25 million in 2019 to settle a complaint from a regulator that it did not ensure its customers received the best price for trades. That’s even more incentive for the company to play by the rules now, Nadig thinks.

There is some transparency into order flow, however: the Securities and Exchange Commission requires that broker-dealers file a quarterly “routing report.” Robinhood’s most recent one is here .

Robinhood media relations department did not respond to specific MarketWatch requests for comment for this story, but referred readers to an online article about how it routes orders . Of the 2019 fine, a spokesperson said, by email, “The facts on which the settlement is based do not reflect our practices or procedures today. The agreement relates to an historic issue during the 2016-2017 timeframe involving consideration of alternative markets for order routing, internal written procedures, and the need for additional review of certain order types. Over the last two years, we have significantly improved our execution monitoring tools and processes relating to best execution, and we have established relationships with additional market makers.”

Perhaps more important than the specific logistics about order flow, Nadig thinks, is the underlying reality: millions of people trade with brokerages like Robinhood (and Schwab, Interactive Brokers, TD Ameritrade, and many more), for free.

Brokerages have other sources of income, of course — margin lending, advisory arms, and so on. But most of all, “Every broker is in the business of getting transactions moving through the system. They just want volume,” Nadig said. Any lubrication that helps that movement is important, he said. Ultimately, “Robinhood is not there to teach you financial literacy or how to pay down your student loan. It is very good at getting you to make transactions. It’s Tinder but for money.”

Related: A ‘Hippocratic oath’ for financial advisers? The SEC’s new ‘Regulation Best Interest’ gets mixed reviews.

Andrea Riquier reports on housing and banking from MarketWatch's New York newsroom. Follow her on Twitter @ARiquier.

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