Jul 06, 2020 (The Expresswire) -- Global Kombucha Market (2020-2024) report highlights Significant dynamics and in-depth analysis of the market segment with concentrating on factual data, present industry activities, growth opportunities, new product inventions, and market forecast for the future prospective of time along with leading market players, market study based on several regions, and extensive product. Kombucha Market report can function as an assistive reference point for helping individuals as well as businesses from this segment. The leading industry players across the globe are explored in detail in this report. It demonstrates product overview, company summary, and manufacturing cost, capacity, and market shares for most of the participants.
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The objective of the study is to define market sizes of different segments and countries in previous years and to forecast the values to the next Five years. The report is designed to incorporate both qualify qualitative and quantitative aspects of the industry with respect to each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as drivers and restraining factors which will define the future growth of the Kombucha market.
The Kombucha Market business development trends and selling channels square measure analyzed. From a global perspective, it also represents overall industry size by analyzing qualitative insights and historical data.
The global kombucha market records a revenue more than USD 1.5 billion in 2017 and is expected to register a CAGR of 17.5% during the forecast period (2018-2023). The market is competitive and driven by an increase in the trend of “health and wellness” and the growing consumer demand for all natural ingredients. Kombucha Breweries International (KBI) has been catering to the growing need for the product by providing common resources and testing standards. Identification of the alcohol content of kombucha is imperative, for that, the company employed a standardized method to test and control.
Increasing consumption of probiotics as functional beverages market is driving the market for kombucha drinks market. The Asian market dominated by Japan and China has the highest adoption rate of probiotics generating a revenue of USD 14.1 Billion followed by Europe and North America. Since Kombucha is also made of beneficial bacteria, yeasts, and acid, people consume now for the many health and probiotic benefits which is expected to drive the market. The digital fitness category and healthier food sales are the markets with exponential growth. The trend of natural, clean-label and organic are driving the market in the food sector. However, the growing awareness about the kombucha product consumed and buzz of weight management foods have also strived the market to grow at an exponential growth rate.
The market has been segmented by type (original and flavored), distribution (Supermarket/Hypermarket, Health Store, Convenience Store, Online Channel and Others) and region (North America, South America, Europe, the Middle East and Africa and Asia-Pacific). The preference for organic beverages has influenced the growth of kombucha market. This is due to increase in consumers preference towards organic fermented drinks.
Consumers broadly prefer flavored kombucha drinks and the segment accounted for around 80% of the market share in 2017. Flavored drinks are the major segment of the kombucha market, which has seen tremendous growth from the past 3-4 years, as the companies have developed traditional drinks with added exotic flavors, to attract consumers. Moreover, fruits are expected to dominate in the coming years, due to their added health benefits.
North America is the Hub for Kombucha Drinks
Kombucha is an ancient American drink, which has gained prominence due to its health benefits. The growing awareness of the product has transformed household workers into commercial product producers. The employment rate has also increased in this region. The market in this area is gaining attention and is expected to grow at a double-digit figure.
major players BREW DR. KOMBUCHA, CAPTAIN KOMBUCHA, GO! KOMBUCHA, GTS LIVING FOODS, HEALTH ADE, HUMM KOMBUCHA, LLC, KEVITA INC., KOMBUCHA WONDER DRINK, LIVE SODA LLC, MAKANA BEVERAGES INC., NESSALLA KOMBUCHA, NEW AGE BEVERAGES CORPORATION, REVIVE KOMBUCHA, SUJA LIFE LLC and THE HAIN CELESTIAL GROUP INC., among others.
The global kombucha market is occupied by local and global players. The companies are creating awareness in different regions, by advertising and developing new product offerings, with various flavors. The Hain Celestial, RedBull and Reed are the major players , occupying a market share of about 30%. Expansion and product developments are the major strategies adopted by the players, to sustain their position in the market. PepsiCo spent USD200 million to fold kombucha startup KeVita into its portfolio. Clear labeling and inclusion of organic and GMO-free aspects are the major trends in the kombucha market as many major players are committed towards removal artificial ingredients from the products.
Reasons to purchase this report
• Analyzing outlook of the market with the recent trends and Porters five forces analysis
• Market dynamics, which essentially consider the factors, which are impelling the present market scenario, along with growth opportunities of the market in the years to come
• Market segmentation analysis, including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
• Regional and Country level analysis integrating the demand and supply forces that are influencing the growth of the market
• Competitive landscape involving the market share of major players , along with the key strategies adopted for development in the past five years
• Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
• 3-month analyst support, along with the Market Estimate sheet (in excel)
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Covered in this report
The Report Covers the Present Scenario and the Growth Prospects of the Global Kombucha Market for 2020-2024. To calculate the market size, the report considers new installations or sales and subscription payments of Kombucha.
The market is divided into the following segments based on geography:
Global Kombucha Market 2020-2024, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Growing research activities coupled with new product launches.
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High Opportunity in the Industry
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Complications associated with Kombucha procedures.