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Sept. 21, 2020, 12:15 p.m. EDT

Lego partners with Adidas for latest take on a popular shoe

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Tonya Garcia

Lego announced Monday that it has partnered with Adidas AG for the latest iteration of its ZX8000 sneaker, a colorful take on the iconic shoe that looks like it has been designed with Lego bricks.

Launching on Sept. 25, the shoe will be available on the Adidas /zigman2/quotes/206448829/delayed XE:ADS -1.47% website.

This is the third Lego partnership launched in recent weeks.

Lego has also partnered with Levi Strauss & Co. /zigman2/quotes/204763189/composite LEVI -2.65% for a collection that includes hoodies, a denim jacket and jeans, all designed with accents and design elements that look like the Danish toy company’s bricks.

Not just for clothing and shoes, Lego has also partnered with Ikea on the BYGGLEK collection, which allows kids to use Lego bricks to decorate storage boxes. The collection will be available in Europe and North America on Oct. 1.

Adidas stock is down 6.4% for the year to date. Levi Strauss shares have tumbled 37.1%. And the S&P 500 index /zigman2/quotes/210599714/realtime SPX -1.21% is up 0.8% for the period.

/zigman2/quotes/206448829/delayed
XE : Germany: Xetra
255.00
-3.80 -1.47%
Volume: 535,545
Oct. 30, 2020 6:30p
P/E Ratio
92.21
Dividend Yield
0.00%
Market Cap
€49.73 billion
Rev. per Employee
€384,366
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/zigman2/quotes/204763189/composite
US : U.S.: NYSE
$ 15.78
-0.43 -2.65%
Volume: 1.57M
Oct. 30, 2020 4:00p
P/E Ratio
N/A
Dividend Yield
1.01%
Market Cap
$6.27 billion
Rev. per Employee
$365,000
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/zigman2/quotes/210599714/realtime
US : S&P US
3,269.96
-40.15 -1.21%
Volume: 3.01B
Oct. 30, 2020 5:18p
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