Mar 06, 2020 (The Expresswire) -- " Licensed Sports Merchandise Market " report gives comprehensive data of recent launches, collaborations, acquisitions, and mergers, etc. highlights how enterprises are determined to stay competitive. The companies active in Licensed Sports Merchandise market are adopting effective business strategies to stay competitive. Major brands are seen investing generously in research and development. Key market players are also seen eyeing the local brands for acquisition. Other business models such as joint venture and market entry strategies are helping prominent vendors to make their presence felt in a new market and increase their product portfolio.
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Global Licensed Sports Merchandise Market: About this market
Licensed sports merchandise market analysis considers sales from apparel and footwear, accessories and gifts, toys and games, and other products. Our analysis also considers the sales of licensed sports merchandise in APAC, Europe, MEA, North America, and South America. In 2018, the apparel and footwear segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as increased participation in sports and physical training activities will play a significant role in the apparel and footwear segment to maintain its market position. Also, our global licensed sports merchandise market report looks at factors such as design and material innovations leading to product premiumization, the high influence of celebrity endorsements on customer purchase decisions, and increased awareness about fitness activities. However, rising labor cost and fluctuating raw material prices, the environmental impact of the production of sports merchandise, and stringent government regulations for procurement of leather may hamper the growth of the licensed sports merchandise industry over the forecast period.
Licensed Sports Merchandise Market 2019 Trend, Challengeand Driver: -
Global Licensed Sports Merchandise Market: Overview
Increased awareness of fitness activities
The increasing number of fitness initiative programs and campaigns on social networking sites is creating awareness about the importance of fitness and health. This is encouraging consumers to remain fit and use social media fitness apps and socially integrated fitness trackers. The increase in participation in various sports and fitness activities is leading to the expansion of the global licensed sports merchandise market at a CAGR of over 4% during the forecast period.
The increasing popularity of athleisure
There is an increase in the demand for sports leisure shoes and sports leisure apparel and footwear in various developed and developing regions. Athleisure outfits are made from materials that provide odor reduction, offer moisture-wicking, and have stretchability properties. This is encouraging vendors to focus on innovations and improvements in design and quality of athletic outfits homes, which will make them more breathable, lightweight, and waterproof. The increasing popularity of athleisure is expected to have a positive impact on the overall market growth.
For the detailed list of factors that will drive the global licensed sports merchandise market during the forecast period 2019-2023, click here.
With the presence of several major players, the global licensed sports merchandise market is fragmented. Technavio’s robust vendor analysis is designed to help clients improve their market position. , and in In line with this, this report provides a detailed analysis of several leading licensed sports merchandise manufacturers, that include Adidas AG, Columbia Sportswear Co., DICK'S Sporting Goods Inc., Fanatics Inc., G-III Apparel Group Ltd., Hanesbrands Inc., Nike Inc., PRADA Spa, PUMA SE, and Under Armour Inc.
Also, the licensed sports merchandise market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.
Porter’s five forces analysis included in the report educates the buyer on the current situations along with anticipated future Licensed Sports Merchandise market size.
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Geographically,this report is segmented into several key Regions covering:Americas, APAC, EMEA
Key vendors operating in 2019 Licensed Sports Merchandise market space are-
adidas AG, Columbia Sportswear Co., DICK'S Sporting Goods Inc., Fanatics Inc., G-III Apparel Group Ltd., Hanesbrands Inc., Nike Inc., PRADA Spa, PUMA SE, and Under Armour Inc.
Research methodology is based on extensive primary and secondary research. Primary research includes in-depth interviews with industry experts, vendors, resellers and customers. Secondary research includes Platform, industry publications, company reports, news articles, analyst reports, trade associations and the data published by Government agencies.
Licensed Sports Merchandise Market Report Target
This report is vital for manufacturers of Licensed Sports Merchandise wishing to expand worldwide and searching to spot, evaluate and get in touch with the leading distributors for his or her products worldwide.
Usage: Competitive analysis of strategic partner and alliance identification.
3) Venture and Development Capital Companies
The Top Distributors of Licensed Sports Merchandise Worldwide is of great value to venture and development capital companies trying to find new opportunities for investment.
4) Industry Associations
This report is additionally ideal for industry associations to spot new member companies.
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Following are the objectives of The 2019 Licensed Sports Merchandise Market Report:
To describe and forecast the overall Licensed Sports Merchandise market, in terms of value, segmented on the basis of authentication type, functionality type, component, and application.
To forecast the market size for various segments, by key region.
To provide detailed information regarding the major factors (drivers, restraints, opportunities, and challenges) influencing the growth of the Licensed Sports Merchandise market.
To strategically analyze the Micro markets with respect to individual growth trends, Prospects, and Contributions to the total market.
To analyze opportunities in the overall Licensed Sports Merchandise market for stakeholders by identifying the high growth segments.
To profile key players and analyze their Market ranking in terms of revenues and core competencies and provide details of the competitive landscape for the Licensed Sports Merchandise market leaders.
To analyze growth strategies such as Contracts, Mergers and Acquisitions, Product launches and Developments, and Research and Development (RandD) in the overall Licensed Sports Merchandise market.
Table of Contents included in Licensed Sports Merchandise Market 2019 Report -
PART 01: EXECUTIVE SUMMARY
PART 02: SCOPE OF THE REPORT
2.2 Currency conversion rates for US$
PART 03: MARKET LANDSCAPE
Market segmentation analysis