Lowe's Companies /zigman2/quotes/205563664/lastsale LOW +2.81% said it named Marisa Thalberg as its chief brand and marketing officer, effective Feb. 10. Thalberg was previously Chief Brand Officer at Yum Brands Inc.'s /zigman2/quotes/209029767/lastsale YUM +5.70% Taco Bell. She will report directly to Lowe's Chief Executive Marvin Ellison. The home improvement retailer previously didn't have a chief brand and marketing officer. "Marisa is a world-class marketer and leader, and we are thrilled to have her join the Lowe's leadership team," Ellison said. Lowe's stock, which unchanged in premarket trading, has advanced 22.5% over the past 12 months, while shares of rival Home Depot Inc. /zigman2/quotes/208081807/lastsale HD +3.47% have climbed 22.8% and the S&P 500 /zigman2/quotes/210599714/realtime SPX +1.94% has rallied 25.7%.