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Oct. 30, 2020, 10:13 a.m. EDT

Manchester United launches new TikTok channel, @manutd

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By Tomi Kilgore

Manchester United Ltd. /zigman2/quotes/205140601/composite MANU +0.31% said Friday that it has launched a TikTok channel -- "@manutd -- as the English soccer team looks to reach out to a youth audiences. The channel will feature short-form videos of the first-team squad, the women's players and its Under-23 players. ManUtd and TikTok will also collaborate on augmented reality content. "This exciting launch will help us connect with a new generation of fans around the world and provide a platform for new forms of storytelling, and innovative club content," said Phil Lynch, chief executive of media at ManUtd. The stock, which fell 0.9% in morning trading, has lost 6.8% over the past three months, while the S&P 500 /zigman2/quotes/210599714/realtime SPX -0.16% has gained 1.3%.

/zigman2/quotes/205140601/composite
US : U.S.: NYSE
$ 16.20
+0.05 +0.31%
Volume: 223,707
Nov. 25, 2020 7:00p
P/E Ratio
N/A
Dividend Yield
1.11%
Market Cap
$2.67 billion
Rev. per Employee
N/A
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/zigman2/quotes/210599714/realtime
US : S&P US
3,629.65
-5.76 -0.16%
Volume: 2.32B
Nov. 25, 2020 5:33p
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