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Men's Underwear and Women's Lingerie Market Research Projection By Trends, Sales, Predicted Revenue, Outlook Analysis & Forecast To 2024

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Jan 19, 2021 (Heraldkeepers) -- Men's Underwear and Women's Lingerie Market – 2019-2024

Market Overview


Global Men's Underwear and Women's Lingerie Market is forecasted to grow at a CAGR of 5.5% during the forecast period (2019-2024)

  • Changing customer preference, rising brand awareness, and an increasing number of online retail stores are expected to contribute to the growth of the Men's Underwear and Women's Lingerie Market during the forecast period.

  • Moreover, customers are focusing on style quotient and comfort over the pricing of products. This is one of the key factors driving the Men's Underwear and Women's Lingerie Market.

  • The key players are embarking on mergers and acquisitions as one of their key strategies to achieve consolidation and optimize their offerings. A few global players have merged with local players to gain dominance in local markets.


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The following manufacturers are covered:Victoria's Secret (L Brands)
Hanky Panky
Calvin Klein
Fruit of the Loom (Berkshire Hathaway)
Commando LLC
Cass and Company

Scope of the Report

The market has been segmented by product type, distribution channel, and geography. By product type, the market has been segmented into bras, briefs, and others (babydolls, bodysuits, playsuits, etc.).The report also provides insights into the types of distribution channels prevalent in the market and the channels with higher growth prospects. By distribution channel, the market has been segmented into supermarket/hypermarkets, specialty stores, online retail stores, and others.

Market Segment by Type, coversBrassiere

Market Segment by Applications, can be divided intoOnline

This report provides comprehensive analysis ofKey market segments and sub-segments
Evolving market trends and dynamics
Changing supply and demand scenarios
Quantifying market opportunities through market sizing and market forecasting
Tracking current trends/opportunities/challenges
Competitive insights
Opportunity mapping in terms of technological breakthroughs

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Key Market Trends

Increased Penetration of Organised Retail Driving Lingerie Demand

The evolving retail industry is marked by the emergence of many stores in the hypermarket, supermarket, and specialty formats. Comfort and convenience are increasingly becoming important to customers because of their hectic lifestyles and work schedules. Large organized retail stores stock various brands and a variety of lingerie wear including bras, briefs, etc., under one roof, providing more options to consumers. These stores also offer other intimate apparel to fulfill the requirements of shoppers. With the increase in preference for branded products among consumers, the importance of organized retailers carrying branded lingerie wear has also increased. The entry of global players will further add to the sales. For instance, the number of Victoria’s Secret stores increased by around ten times in the period 2012-2018. The penetration of organized retail will enable consumers to seek information about various brands, compare prices, and quality, which results in a better purchase decision.

North America Being the Largest Market for Lingerie

Companies are differentiating their products in terms of offerings, size, material, packaging, and design, in order to gain competitive advantage. Companies are also using digital and social media advertisements to make consumers aware of the new product launches in the market. Currently, the United States and Europe are leading the way in the global Men's Underwear and Women's Lingerie Market which can be attributed to the presence of major players in the regions and an increasing number of initiatives to enhance sales. For instance, Under Armour pointed to sports bras as one of the main reasons of growth in its portfolio for women and therefore launched a new chapter in its female-focused ad campaign around the new Armour Bra Collection in 2015.

Competitive Landscape

The market is fragmented with the presence of global players such as L Brands Inc., Zivame, and Triumph International and a number of regional players such as Amante and Enamor. The major players are embarking on industry consolidation by entering into agreements or acquiring prominent domestic firms, which has intensified the competitive rivalry. For instance, Walmart acquired Bare Necessities in October 2018, whose affordable price range and quality have made it an instant hit amongst Walmart customers. Companies are also increasing their investments in research and development (R&D), marketing, and expanding their distribution channels to maintain their position in the market.

Top of Form

The study is a source of reliable data on:

Market segments and sub-segments
Market trends and dynamics Supply and demand
Market size Current trends/opportunities/challenges
Competitive landscape
Technological breakthroughs
Value chain and stakeholder analysis

Customization of the Report

  • Value chain analysis

  • Consumer behavior analysis at country level

The report includes six parts, dealing with:1.) basic information;
2.) the Asia Men's Underwear and Women's Lingerie Speaker Market;
3.) the North American Men's Underwear and Women's Lingerie Speaker Market;
4.) the European Men's Underwear and Women's Lingerie Speaker Market;
5.) market entry and investment feasibility;
6.) the report conclusion.

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