By Weston Blasi, MarketWatch
Kevin C. Cox
The NBA is nearing a deal with ESPN /zigman2/quotes/203410047/composite DIS +2.48% to televise a H-O-R-S-E competition, which would include current NBA stars Chris Paul, Trae Young, Zach LaVine, and Mike Conley.
The shot-for-shot game involves one player making a basket — often a trick shot — and his opponent having to make the same shot. If the second player misses it, he gets a letter. When he misses five shots — enough to spell out H-O-R-S-E — he loses.
The NBA hosted a H-O-R-S-E competition as part of its All-Star Weekend in 2009 and 2010 . It struggled to gain traction and was canceled after only two years. The NBA hosts events such as the dunk contest and 3-point-shootout during its All-Star Weekend.
See also: West Virginia becomes first U.S. state to offer election betting, but the odds were removed after just 15 minutes
State Farm, the presenting sponsor of the event will donate more than $200,000 on behalf of the participants to charities focused on the coronavirus pandemic.
The event will be called NBA HORSE Challenge Presented by State Farm.
With all major sports in the U.S. on hiatus and many people quarantined at home, the ratings for this event could be big.
The NBA suspended its season on March 11 due to the coronavirus pandemic. There appears to be increasing pessimism about being able to restart the NBA season, according to ESPN.