Shares of Netflix Inc. /zigman2/quotes/202353025/composite NFLX +2.69% fell 3.0% in afternoon trading, after Walt Disney Co.'s /zigman2/quotes/203410047/composite DIS +0.94% rival Disney+ streaming video service gathered 10 million subscribers in just one day. Disney's stock shot up 7.9% toward a record high close, with the stock's price gain of $10.94 adding about 74 points to the Dow Jones Industrial Average's price, which climbed 102 points. Netflix's stock drop should delight the increasing number of Netflix bears, as short-interest data released earlier this week showed that short interest as of Oct. 31 rose to a 10-month high of 25.3 million shares, representing 5.9% of the shares available to trade (float). In comparison, there were 16.2 million Disney shares shorted as of Oct. 31, or 0.9% of the float. Shares of Apple Inc. /zigman2/quotes/202934861/composite AAPL +3.43% , which released its own streaming video service Apple TV+ on Nov. 1, rose 1.0% toward a record close. There were 45.2 million Apple shares shorted, or 1.0% of the float.