Oct 21, 2019 (AB Digital via COMTEX) --
Over-The-Top Video Market 2019
The Over-The-Top Video Market is anticipated to reach around USD 94.3 billion by 2026. In 2017, the AVOD segment dominated the global market, in terms of revenue. North America is expected to be the leading contributor to the global over-the-top video market revenue during the forecast period.
The growing penetration of broadband infrastructure, and increasing adoption of device-based computing have boosted the adoption of OTT Video. over-the-top video market growth is also influenced by the increasing penetration of mobile devices and other connected portable devices. Moreover, development of new apps, features and independent platforms for OTT content has driven the over-the-top video market. OTT video services enable consumers to stream live content, download videos and movies, thereby increasing its popularity. Increasing disposable incomes, and growth in media & entertainment industry further support the growth of this market. Availability of low cost OTT video services and rising need for a personalized experience has accelerated the adoption of OTT Video. Increasing investments by vendors in technological advancements coupled with increasing demand from emerging economies further boost the market growth.
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The major companies operating in the over-the-top video market include Microsoft Corporation, Yahoo Inc., Amazon.com, Google Inc., Netflix Inc., Roku, Inc., Hulu, Apple, Inc., Akamai Technologies, Facebook, Inc., Limelight Networks, Inc., and Tencent Holdings Ltd.
North America generated the highest revenue in the market in 2017, and is expected to lead the global over-the-top video market throughout the forecast period. The high disposable incomes in the region, and growing media and entertainment industry drive the market growth in the region. There has been a significant increase in the consumption of online video content in the region. Favorable government regulations in the region boost the market growth in the region. Local players are introducing low cost OTT Video with advanced technologies to cater to the growing demand of consumers. Numerous key players have adopted partnership and expansion strategies to increase their market share in OTT Video markets of the North American region.
Drivers and Risks
In addition to providing an understanding of the fundamental dynamics molding the Over-The-Top Videomarket, the report also investigates the numerous volume trends and the pricing history as well as the market value. A number of potential growth factors, risks, and opportunities are also evaluated to get an acute grasp of the overall market.
The analysis and the forecast of the Over-The-Top Videomarket are analyzed not just on a global basis but also on a regional basis. Taking a closer look at the regions wherein the market is concentrated, the report focuses on Middle East & Africa, Europe, Latin America, Asia Pacific, and North America. These regions are studied with respect to the prevalent trends and several opportunities as well as an outlook that could benefit the market in the long run.
Method of Research
With the aim of providing an analysis of the market during the forecast period, the market is examined on the basis of various parameters that form Porter’s Five Force Model. Additionally, the data experts use the SWOT based on which the report is able to give explicit details about the Over-The-Top Videomarket. The in-depth analysis of the market helps identify and accentuate its main strengths, risks, opportunities, and weaknesses.