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July 6, 2020, 2:18 p.m. EDT

Pillow Liquid Pouch Packaging Market to register substantial demand

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Jul 06, 2020 (Market Insight Reports) -- Liquid Pouch Packaging Market size is likely to witness steady gains in the forecast period. Benefits of using liquid pouch packaging include safety, sustainability, superior flexibility, barrier protection and low weight. An exponential increase in disposable income among people in both developed and emerging nations has steered the demand for beverages such as energy drinks, cold pressed juices, shakes and many others.

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With consumers becoming extremely conscious regarding the quality of the food purchase, it is imperative that they choose to seek environmentally friendliness and convenience in packaging solutions. With respect to the material, polyethylene is a popularly used packaging material to produce liquid pouch packaging.

Some of the known advantages of polyethylene include cost-effectiveness, durability, enhanced protection, adaptability, flexibility and recyclability. In the year 2017, polyethylene accounted for nearly 28% of the total plastic packaging in the U.K.

According a research, the global liquid pouch packaging market size will cross US$10.5 billion in annual revenues by 2024, with key applications across pharmaceutical, personal care and food & beverage industries.

Initiatives undertaken to adopt sustainable packaging solutions

Liquid pouch packaging market are constantly working towards improving the product offerings to meet the constantly increasing demand for various beverages globally. Some of the prominent companies in the industry include DOW Chemical Company, IMPAK Corporation, Ampac, Weyerhaeuser Company and Bischof+ Klein International, among various others.

The growing trends to adopt sustainable packaging solutions by the market players as a part of their CSR to contribute to the betterment of the society is another major factor magnifying advancements in the sector. For instance, the Swedish multinational food packaging and processing company Tetra Pak International announced in June 2020 that it aims at reaching net zero greenhouse gas across the value chain by the end of 2050. Liquid pouch packaging uses less amount of material and lowers wastage.

Along with food and beverage being a wide consumer of liquid pouch packaging, the liquid pouch packaging market has also witnessed considerable demands from the paints & coatings and lubricants market. The aforementioned industries find extensive application in the automobile and construction sector that have witnessed enormous gains over the past several years.

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Increasing demand for pillow pouches worldwide

With respect to the types of product, the liquid pouch packaging market is segmented into stand-up pouches, pillow pouches, spout pouches and side seal pouches. Pillow products in particular have gained considerable recognition over the years. The puffed shape of the pillow pouch holds a unique characteristics that distinguishes it from other types of pouches.

Pillow pouches offer more volume and ensure packaging of large amount of products. The top, center and bottom seal helps in keeping the product protected and fresh for an extremely long duration. Rapidly increasing consumption of dairy products such as milk, yoghurt, curd and creams has supported the demand for pillow pouches.

According to the National Dairy Development Board of India, the demand for milk is expected to cross 180 million tons by the end of 2022 considering the proliferating demand for products like sweets, butter, ghee and others.

Europe to emerge as a key consumer of liquid pouch packaging

Europe liquid pouch packaging industry has gained considerable traction with the need for convenient and organized packaging. The high consumption of packed food and beverages in owing to the wide availability of the products in convenience stores and super-markets has driven the demand for liquid pouch packaging solutions. The growing awareness regarding food safety among consumers along with regulatory compliances will support the regional liquid pouch packaging market growth.

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