Investor Alert

New York Markets Close in:

May 21, 2020, 2:44 a.m. EDT

Publicis wins media deal with McDonald's in China

Watchlist Relevance

Want to see how this story relates to your watchlist?

Just add items to create a watchlist now:

or Cancel Already have a watchlist? Log In

By Olivia Bugault

Publicis Groupe SA said Thursday that McDonald's Corp. chose the French advertising company to be its media-planning agency partner in mainland China.

The deal includes strategic planning across all media channels, as well as digital expertise to support the customer data platform development and application in media planning of McDonald's, Publicis said.

The company didn't disclose the financial details of the deal.

Write to Olivia Bugault at olivia.bugault@wsj.com

This Story has 0 Comments
Be the first to comment
More News In

Story Conversation

Commenting FAQs »
Link to MarketWatch's Slice.