Investor Alert

New York Markets Open in:

Associated Press Archives | Email alerts

June 17, 2020, 10:20 a.m. EDT

‘We recognize Aunt Jemima’s origins are based on a racial stereotype’: Quaker Oats to change syrup’s name and image

Aunt Jemima has been around for over 130 years

Watchlist Relevance

Want to see how this story relates to your watchlist?

Just add items to create a watchlist now:

  • X
    PepsiCo Inc. (PEP)

or Cancel Already have a watchlist? Log In

By Associated Press

Associated Press
Aunt Jemima pancake mix.

NEW YORK (AP) — After more than 130 years, Aunt Jemima is being removed from packaging for syrup and pancake mix.

Chicago-based Quaker Oats, a division of PepsiCo /zigman2/quotes/208744353/composite PEP -0.70% , is changing the name and marketing image of the 131-year-old Aunt Jemima pancake mix and syrup. The new packaging will hit shelves by the fourth quarter of 2020. The company said it would announce the brand’s new name at a later date.

“As we work to make progress toward racial equality through several initiatives, we also must take a hard look at our portfolio of brands and ensure they reflect our values and meet our consumers’ expectations,” said Kristin Kroepfl of Quaker Foods North America. “We recognize Aunt Jemima’s origins are based on a racial stereotype. While work has been done over the years to update the brand in a manner intended to be appropriate and respectful, we realize those changes are not enough.”

Mass demonstrations against police brutality and racial prejudice have raged for weeks across the country in response to the deaths of George Floyd and other black Americans. Activists and consumers are demanding that companies take a stand against racial injustice or stand to lose their business. White Minneapolis police officer Derek Chauvin has been charged with murder in Floyd’s death.

This year, Land O’Lakes announced that it would no longer use the Native American woman who had graced its packages of butter, cheese and other products since the late 1920s.

US : U.S.: Nasdaq
$ 136.70
-0.96 -0.70%
Volume: 2.82M
Aug. 3, 2020 4:00p
P/E Ratio
Dividend Yield
Market Cap
$190.61 billion
Rev. per Employee

Get news alerts on PepsiCo Inc. — or create your own.
This Story has 0 Comments
Be the first to comment
More News In
Economy & Politics

Story Conversation

Commenting FAQs »
Link to MarketWatch's Slice.