By Rolfe Winkler
Dozens of the nation’s largest retailers including Macy’s Inc. (NYS:M) , Amazon.com Inc. (NAS:AMZN) , and Home Depot Inc. (NYS:HD) have quickly moved to disassociate themselves from new discount retail website Jet.com.
The retailers complained to Jet after discovering it had placed links to their sites without permission, promising its own members cash back for making purchases after clicking the links.
A comparison of Jet’s website on July 1 and on Tuesday reveals that more than 100 brands owned by at least 70 different companies have been removed, most in the week after the company’s July 21 launch.
Companies with multiple brands whose links have been withdrawn from Jet include heavyweights Wal-Mart Stores Inc. (NYS:WMT) , Gap Inc. (FRA:DE:GAP) , Walgreens, Williams-Sonoma Inc. (NYS:WSM) and L’Oréal SA . “If someone is using our brand without our permission, there are a multitude of concerns, and we’re not going to allow it,” said a Home Depot spokesman, who added that Jet was cooperative in removing his company’s logo after being asked to do so.
Liza Landsman, Jet’s chief customer officer, said some of the merchants requesting their brands be removed were unhappy because they view Jet as a competitor, while others insisted Jet negotiate a deal with them first. Another group of merchants was unaware but was happy for Jet to direct traffic to them, she said.