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March 3, 2016, 3:25 p.m. EST

Richard Branson’s quirky reading list reveals the billionaire’s still a child at heart

These aren’t the books you’d expect from a 65-year-old

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By Shawn Langlois, MarketWatch


When billionaire Richard Branson turned 65 last summer, he came up with #ChallengeRichard , in which he urged people to suggest 65 challenges he should undertake over the course of the coming year.

“Keep them fun, silly and surprising,” Branson said.

And they did. Some of the ones he agreed to answer include writing a heartfelt letter to his grandchildren, penning a poem to help entrepreneurs , and, as you can see from this Instagram post, working the help desk at Virgin’s headquarters.

On Wednesday, Branson took up another challenge: to list his must-read books in honor of World Book Day. And his collection is far from the standard fare. On his birthday, he wrote , “I was once the youngest entrepreneur in the world. I blinked. And now I’m one of the oldest!”

Judging from many of these books , part of him will never grow old.

Here are his top 10 picks.

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