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Oct. 22, 2019, 11:54 a.m. EDT

Roku makes ad-tech acquisition of dataxu

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By Emily Bary

Roku Inc. /zigman2/quotes/205087179/composite ROKU -1.90% announced Tuesday that it has agreed to purchase dataxu, a Boston-based advertising technology company, for $150 million in cash and stock. The dataxu platform gives marketers the ability to conduct bidding, place self-serve ads, and manage campaigns. Roku said in a release that the deal will give the company the ability to offer marketers one "data-driven software solution to plan, buy, and optimize their ad spend across TV and OTT providers." Shares were off 0.3% in midday trading Tuesday as the S&P 500 /zigman2/quotes/210599714/realtime SPX -0.16% was up 0.2%. Roku's stock has vastly outperformed the S&P 500 this year, rising 332% over 2019, compared with a 20% gain for the index.

/zigman2/quotes/205087179/composite
US : U.S.: Nasdaq
$ 155.91
-3.02 -1.90%
Volume: 21.59M
Nov. 21, 2019 4:00p
P/E Ratio
N/A
Dividend Yield
N/A
Market Cap
$19.64 billion
Rev. per Employee
$668,322
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/zigman2/quotes/210599714/realtime
US : S&P US
3,103.54
-4.92 -0.16%
Volume: 1.86B
Nov. 21, 2019 4:58p
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