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Oct. 22, 2019, 11:46 a.m. EDT

Roku to acquire video-ad bidding software company Dataxu for $150 million

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By Wallace Witkowski


Roku Inc. /zigman2/quotes/205087179/composite ROKU +1.23% said Tuesday it will buy video-ad bidding company Dataxu for $150 million in cash and stock. Boston-based Dataxu makes software that lets marketers manage ad campaigns across digital platforms. Roku said it expects the deal to close in the fourth quarter and plans to provide more information on its third-quarter earnings call scheduled for Nov. 6. Roku shares were up less than 0.1% at $133.06 in recent trading, and are up 335% year to date.

US : U.S.: Nasdaq
$ 150.89
+1.83 +1.23%
Volume: 9.65M
July 14, 2020 1:59p
P/E Ratio
Dividend Yield
Market Cap
$17.99 billion
Rev. per Employee

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