Jan. 21, 2020, 5:10 a.m. EST

RTD Coffee in Peru | Demand Outlook and Trends Analysis

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Jan 21, 2020 (AmericaNewsHour) -- RTD coffee remained a niche product in 2019, but offers growth potential as consumers lead increasingly busy lifestyles. This is especially notable in Lima, which sees increasing traffic congestion, leading to longer travel times, resulting in consumers having less time and needing more products suitable for on-the-go consumption and which give them a boost. The increasing purchasing power of Peruvians, and a trend towards premiumisation of consumption, have driven the expansion of Starbucks in…

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The post RTD Coffee in Peru | Demand Outlook and Trends Analysis appeared first on America News Hour .

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