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Sept. 29, 2020, 1:43 p.m. EDT

Square is bringing online ordering to in-person dining

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By Emily Bary

Technology has been crucial to restaurants looking to meet demand for online takeout ordering during the COVID-19 crisis, and Square Inc. is betting that the in-person dining experience is also ripe for a high-tech upgrade.

The company announced Tuesday that it was rolling out a QR-code feature that would let diners scan a code on their tables to place orders. The code will automatically take diners to a mobile version of the restaurant’s website, where people will be able to choose items and have their orders sent to the kitchen.

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Square /zigman2/quotes/205989440/composite SQ -2.27% said in a release that the feature is meant to create a safer ordering experience, because diners won’t have to interact with waiters to place their orders.

The feature could also improve efficiency because diners can pay for their meals on their phones, order whenever they’re ready, and ask for drink refills digitally, according to the release. Square argued that the feature could help dining establishments turn over tables more quickly by reducing the wait times that typically occur when people are ready to order or pay but don’t yet have the attention of their servers.

Read: Square stock gets an upgrade as Cash App enthusiasm keeps growing

The company is making the feature available for free to sellers who are using its Square Online platform, which lets businesses create online stores and accept payments via Square.

Square shares are up 2.6% in midday trading Tuesday.

/zigman2/quotes/205989440/composite
US : U.S.: NYSE
$ 167.13
-3.89 -2.27%
Volume: 5.41M
Oct. 28, 2020 4:00p
P/E Ratio
279.06
Dividend Yield
N/A
Market Cap
$75.85 billion
Rev. per Employee
$984,824
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