Starbucks /zigman2/quotes/207508890/composite SBUX -2.07% announced Sunday in an online statement that it is "pausing" advertisements on all social-media platforms, two days after consumer-products conglomerate Unilever /zigman2/quotes/201848945/composite UN -2.42% /zigman2/quotes/205449809/delayed UK:ULVR -1.66% /zigman2/quotes/207232543/delayed NL:UNA -2.00% said it was halting U.S. advertising on Facebook /zigman2/quotes/205064656/composite FB -0.90% and Twitter /zigman2/quotes/203180645/composite TWTR +2.03% through year-end over ineffective policing of hate speech, leading to a sharp Friday selloff in both stocks. The coffee giant said it would "continue discussions internally, with our media partners and with civil-rights organizations in the effort to stop the spread of hate speech." Verizon Communications Inc. /zigman2/quotes/204980236/composite VZ -0.40% and ice-cream company Ben & Jerry's, itself a unit of Unilever, had previously pulled advertising from Facebook. Coca-Cola Co. /zigman2/quotes/209159848/composite KO -0.20% joined the Facebook ad boycott Friday. Facebook late Friday reversed course and said it would now hide or block content considered hateful or endangering voting, removing a prior exception for politicians.