Well, Steak-umm just said a mouthful.
The maker of thin-sliced frozen meat products went on a Twitter /zigman2/quotes/203180645/composite TWTR +3.41% tear about media consumption during the coronavirus pandemic on Monday night — and many readers are eating it up.
The Quaker Maid Meats, Inc.-owned sandwich steak brand went viral overnight after calling on the public to whet their critical thinking skills and to question their news sources in a volatile environment rife with misinformation.
It began with, “friendly reminder in times of uncertainty and misinformation: anecdotes are not data. (Good) data is carefully measured and collected information based on a range of subject-dependent factors, including, but not limited to, controlled variables, meta-analysis, and randomization.”
We warned you it was a mouthful. It continues:
The company freely admits that it’s “a frozen meat brand posting ads inevitably made to misdirect people and generate sales, so this is peak irony.” (Indeed, its website conveniently offers “Steak-umm Bless” stickers, coffee mugs, t-shirts and hoodies and coffee mugs for between $6.30 and $38.99. ) But it still asked consumers to make informed decisions the best that they can, and signed off with, “Steak-umm bless.”
Last week, the self-described “best-known sandwich steak brand in America” also tweeted its thoughts on how society should come together during the pandemic, where it also highlighted “the challenges of misinformation, media inundation, partisanship, and cultural polarization.”
It couldn’t resist throwing in one or two subtle meat puns, though, such as allowing that “misteaks will be made” despite our best efforts.
The company did not immediately respond to a request for comment about what exactly spurred the recent tweets.
Many readers compared the recent Steak-umms threads to the U.S. government’s COVID-19 response so far — and found the latter lacking.
Steak-umm has stirred the pot with its threads before, such as this one from September 2018 that targeted millennials. The thread decided to dig into the social and economic struggles of young adults saddled with low wages and student loan debt. Young people today have it the best and the worst,” it sagely concluded at the time, before concluding with its signature “Steak-umm bless.”
The comfort food company also announced over Twitter last week that it’s donating $25,000 to Feeding America to help communities in need at this time.