Investor Alert

Feb. 9, 2021, 12:30 p.m. EST

Super Bowl ratings hit 15-year low, but streaming sets records

Watchlist Relevance

Want to see how this story relates to your watchlist?

Just add items to create a watchlist now:

or Cancel Already have a watchlist? Log In

By Weston Blasi

The Super Bowl between the Tampa Bay Buccaneers and the Kansas City drew a total audience of 96.4 million viewers, a drop of 9% from last year. The ratings are the lowest in the last 15 years .

CBS released the ratings on Tuesday and claimed the viewership included linear television and digital streaming on CBS platforms.

See also: These unworn 12-year-old Barack Obama basketball shoes are on the market for $25,000

The Buccaneers crushed the Chiefs 31-9, which could have contributed to the ratings dip. Competitive games on average typically lead to to better ratings , according to Sports Business Journal.

The most watched Super Bowl ever was in 2015 when the New England Patriots beat the Seattle Seahawks, drawing a game rating of 114.4 million viewers, according to data from the NFL.

One silver lining is the digital-only viewers were up significantly, , averaging 5.7 million viewers per minute, up 65% year-over-year.

This Story has 0 Comments
Be the first to comment
More News In

Story Conversation

Commenting FAQs »

Partner Center

Link to MarketWatch's Slice.