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Dec. 2, 2021, 10:31 a.m. EST

Taco Bell taps Nike exec for brand leadership role

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By Tonya Garcia

Taco Bell announced Thursday that it has tapped Sean Tresvant to be the fast-food chain's chief brand officer, effective Jan. 10, 2022. Tresvant was previously the chief marketing officer for Nike Inc.'s /zigman2/quotes/203439053/composite NKE -0.36% Jordan brand. In this role, he worked on the "Last Dance" documentary and helped with a Fortnite activation. Taco Bell is part of the Yum Brands Inc. /zigman2/quotes/209029767/composite YUM -3.40% portfolio. Yum stock has gained 16% for the year to date while the S&P 500 index /zigman2/quotes/210599714/realtime SPX -1.22% is up 21.4% for the period.

/zigman2/quotes/203439053/composite
US : U.S.: NYSE
$ 145.48
-0.52 -0.36%
Volume: 8.20M
Jan. 25, 2022 4:00p
P/E Ratio
38.14
Dividend Yield
0.84%
Market Cap
$230.87 billion
Rev. per Employee
$632,224
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/zigman2/quotes/209029767/composite
US : U.S.: NYSE
$ 122.05
-4.29 -3.40%
Volume: 2.67M
Jan. 25, 2022 4:04p
P/E Ratio
23.54
Dividend Yield
1.64%
Market Cap
$37.03 billion
Rev. per Employee
$169,395
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/zigman2/quotes/210599714/realtime
US : S&P US
4,356.45
-53.68 -1.22%
Volume: 3.06B
Jan. 25, 2022 5:04p
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