“We want to empower store and distribution teams to take a market by market approach,” said Melissa Kremer, Target’s chief human resources officer, on a Thursday call with the media.
Worker minimum wage at Target is $15 per hour and the company is extending benefits to seasonal workers, including free access to virtual doctor visits, free backup child care to U.S. workers and discounts on educational services.
Walmart Inc. /zigman2/quotes/207374728/composite WMT -1.39% says it will hire 20,000 seasonal workers.
And Radial, a company that provides fulfillment services, supply chain services and other retail services, will hire 25,000 seasonal workers across North America.
According to data provided by Incisiv, a retail industry insights firm, and technology company Manhattan Associates, 80% of shoppers are expecting to increase their use of buy-online-pickup-in-store services this holiday season, and 90% would prefer home delivery over a store visit for the next six months.
More than three-quarters (79%) say contactless store pickups are very important to them.
“We are not expecting long line on Black Friday morning, but we expect an active and engaged guest,” Target’s Chief Executive Brian Cornell said on a call with reporters.
Target stock has gained 22% for the year to date while the S&P 500 index /zigman2/quotes/210599714/realtime SPX +0.18% has increased 3.7% for the period.
This article was originally published on Sept. 24, 2020.