Target Corp.'s /zigman2/quotes/207799045/composite TGT +1.28% merchandise, digital capabilities, and fulfillment services will be the force behind Tru Kids Brands relaunch of Toys 'R' Us online and in stores, the two companies said. Toys 'R' Us is relaunching online Tuesday, and customers can opt the "Buy now at Target.com" option to complete a purchase on the Target website. And in the Toys 'R' Us stores launching later this fall in Houston and Paramus, NJ, Target will fulfill orders for items that aren't available. "Our U.S. strategy is to bring back the Toys 'R' Us brand in a modern way through a strong experiential and content-rich omnichannel concept," said Richard Barry, chief executive of Tru Kids in a statement. Target launched its partnership with The Walt Disney Co. /zigman2/quotes/203410047/composite DIS -0.33% on Friday, an effort that includes an online Disney platform and shop-in-shops in 25 stores nationwide. Among the features of that partnership, Target will carry more than 100 items previously only found at Disney retail stores, and merchandise from "Star Wars: The Rise of Skywalker" and "Frozen 2" will be available both in stores and online. "Target's agreement to 'host' the Tru Kids website is a positive move for the company, and deepens its commitment to the toy segment, which is a critical category during the holiday season," said Moody's lead Target analyst, Charlie O'Shea. "Toys have always been significant traffic drivers during the holiday season, and this relationship will provide Target with more weapons in its arsenal as it competes for leadership with Walmart and Amazon in this all-important category this season." Target stock has rallied 64.5% for the year to date, outpacing the S&P 500 index /zigman2/quotes/210599714/realtime SPX -0.02% , which has gained 5.8% for the period.