By Sarah E. Needleman
Companies including “Fortnite” maker Epic Games Inc., Spotify Technology SA /zigman2/quotes/207488629/composite SPOT +4.27% and Tinder owner Match Group Inc. /zigman2/quotes/207178501/composite MTCH +3.07% have forged an alliance to pressure Apple Inc. /zigman2/quotes/202934861/composite AAPL -0.61% and other app-store operators to make changes to their marketplace rules.
The Coalition for App Fairness, a nonprofit registered in Washington, D.C., made its public debut Thursday, saying most app stores collect excessive commissions from software developers on users’ digital purchases and stifle competition by giving unfair advantages to their own products and services.
The group was registered after Epic sued Apple and Alphabet Inc.’s /zigman2/quotes/205453964/composite GOOG +1.59% Google over the removal of “Fortnite” from their respective app stores. A coalition spokeswoman said the group wasn’t created in response to Epic’s lawsuit but as part of conversations among developers about their app-store experiences and shared desire for change.
As a social-welfare organization, it plans to push for legal and regulatory changes to how companies are allowed to operate app stores, the spokeswoman said. Many social-welfare entities don’t have formally registered lobbyists and are set up to rally support from the public for their cause.
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