The ‘money is no object’ bottle
Patrón built its reputation as a high-end alternative to mass-market tequilas. But there’s high-end and then there’s truly high-end. The new Patrón en Lalique: Serie 1 definitely belongs to the latter category. Think of this as Patrón on steroids. It’s a select version of the tequila — an extra aged (or extra añejo) one that is billed as “an exceptional blend of the oldest and rarest” tequilas that Patron has created. But there’s also the packaging: The tequila comes in a decanter, from acclaimed French crystal maker Lalique, that has “clear and frosted crystal finishes to showcase its perfect detail and enhance the unique amber color of the tequila.” Of course, you’ll pay for all this perfection: Each of the limited-edition bottles (a mere 500 are going on the market) carries a price of $7,500.