By Callum Keown
Eldorado’s $17.3bn deal to buy rival gaming group Caesars Entertainment last month has further boosted the U.K. company.
Earlier this month William Hill announced plans to close 700 shops following a crackdown on fixed odds betting terminals, sparking suggestions it could pump more cash into its U.S. expansion.
A new technology platform will also be launched in time for the new NFL season.
Paddy Power Betfair shot out of the blocks last year by acquiring U.S. fantasy sports provider FanDuel.
The company, renamed Flutter Entertainment /zigman2/quotes/208882914/delayed UK:FLTR +2.03% in May, increased U.S. revenues by 47% to £78 million in the first quarter and has continued to plough investment into its sports betting strategy.
FanDuel’s 50% sports betting market share in New Jersey, where online gambling is legal, was a key driver of growth.
Chief executive Jeremy Peter Jackson said he was focused on driving home that “unfair advantage”.
Flutter is poised to launch online in Pennsylvania and continue to grow as more states are given the green light.
888 /zigman2/quotes/206991878/delayed UK:888 +2.62% has also ventured into the U.S. sports space, opening a sportsbook in New Jersey with 20 employees.
It became the first online gambling company to pen a sponsorship deal with an NFL team — the New York Jets.
The company has also mapped scenarios for the future of gambling in the U.S.
Even in a bear scenario, in which only a handful of new states legalize online gaming, the U.S. would shoot up to second place globally by 2025 behind the U.K.
The Gibraltar-headquartered company has been selective in launching in European markets as and when they have been regulated and plans to do the same in the U.S.
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Boyd Gaming Corporation
When it comes to sports betting, Boyd Gaming /zigman2/quotes/206215159/composite BYD +1.57% has a finger in every pie.
The company has positioned itself strategically through a number of acquisitions and partnerships in a bid to take advantage of the sports betting surge.
The gaming company partnered with MGM last year to share online and mobile gaming platforms, and has also struck a strategic partnership with Flutter subsidiary FanDuel.
The casino operator, whose shares have risen 26% so far this year, has also opened two sportsbooks in its Mississippi venues and plans to open four more at its venues in Iowa and Indiana.
The VanEck Vectors Gaming ETF /zigman2/quotes/209424070/composite BJK +0.73% has gained 17% in 2019, while the S&P 500 /zigman2/quotes/210599714/realtime SPX -0.07% has gained 19% and the Dow Jones Industrial Average /zigman2/quotes/210598065/realtime DJIA +0.14% has gained 16%.