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July 20, 2019, 10:34 a.m. EDT

5 stocks set to soar from the U.S. sports betting boom

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By Callum Keown

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Related: Why Supreme Court sports-betting ruling is ‘absolutely not’ a game changer

Eldorado’s $17.3bn deal to buy rival gaming group Caesars Entertainment last month has further boosted the U.K. company.

Earlier this month William Hill announced plans to close 700 shops following a crackdown on fixed odds betting terminals, sparking suggestions it could pump more cash into its U.S. expansion.

A new technology platform will also be launched in time for the new NFL season.

Flutter Entertainment

Paddy Power Betfair shot out of the blocks last year by acquiring U.S. fantasy sports provider FanDuel.

The company, renamed Flutter Entertainment /zigman2/quotes/208882914/delayed UK:FLTR +2.03%  in May, increased U.S. revenues by 47% to £78 million in the first quarter and has continued to plough investment into its sports betting strategy.

Don’t miss: At this year’s US Open, the winner will make a record $3.85 million

FanDuel’s 50% sports betting market share in New Jersey, where online gambling is legal, was a key driver of growth.

Chief executive Jeremy Peter Jackson said he was focused on driving home that “unfair advantage”.

Flutter is poised to launch online in Pennsylvania and continue to grow as more states are given the green light.

888

888 /zigman2/quotes/206991878/delayed UK:888 +2.62%  has also ventured into the U.S. sports space, opening a sportsbook in New Jersey with 20 employees.

It became the first online gambling company to pen a sponsorship deal with an NFL team — the New York Jets.

See: The U.S. women’s team won the World Cup, and they’re about to get paid — by sponsors, anyway

The company has also mapped scenarios for the future of gambling in the U.S.

Even in a bear scenario, in which only a handful of new states legalize online gaming, the U.S. would shoot up to second place globally by 2025 behind the U.K.

The Gibraltar-headquartered company has been selective in launching in European markets as and when they have been regulated and plans to do the same in the U.S.

Click to Play

The Future of U.S. Sports Betting: In-Play Wagers as You Watch

As U.S. states move to legalize sports betting, the Journal takes a look at the world's largest market for the industry—the U.K.—to see how real-time gambling works during a World Cup soccer match.

Boyd Gaming Corporation

When it comes to sports betting, Boyd Gaming /zigman2/quotes/206215159/composite BYD +1.57%  has a finger in every pie.

The company has positioned itself strategically through a number of acquisitions and partnerships in a bid to take advantage of the sports betting surge.

The gaming company partnered with MGM last year to share online and mobile gaming platforms, and has also struck a strategic partnership with Flutter subsidiary FanDuel.

The casino operator, whose shares have risen 26% so far this year, has also opened two sportsbooks in its Mississippi venues and plans to open four more at its venues in Iowa and Indiana.

The VanEck Vectors Gaming ETF /zigman2/quotes/209424070/composite BJK +0.73%  has gained 17% in 2019, while the S&P 500 /zigman2/quotes/210599714/realtime SPX -0.07%  has gained 19% and the Dow Jones Industrial Average /zigman2/quotes/210598065/realtime DJIA +0.14%  has gained 16%.

/zigman2/quotes/208882914/delayed
UK : U.K.: London
£ 7,536.00
+150.00 +2.03%
Volume: 175,894
Sept. 13, 2019 4:35p
P/E Ratio
32.13
Dividend Yield
0.03%
Market Cap
£5.74 billion
Rev. per Employee
N/A
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/zigman2/quotes/206991878/delayed
UK : U.K.: London
156.60 p
+4.00 +2.62%
Volume: 500,168
Sept. 13, 2019 4:35p
P/E Ratio
12.55
Dividend Yield
4.61%
Market Cap
£569.75 million
Rev. per Employee
N/A
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/zigman2/quotes/206215159/composite
US : U.S.: NYSE
$ 27.13
+0.42 +1.57%
Volume: 1.37M
Sept. 13, 2019 6:30p
P/E Ratio
24.07
Dividend Yield
1.03%
Market Cap
$3.02 billion
Rev. per Employee
$111,885
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/zigman2/quotes/209424070/composite
US : U.S.: NYSE Arca
$ 38.05
+0.28 +0.73%
Volume: 1,091
Sept. 13, 2019 8:00p
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/zigman2/quotes/210599714/realtime
US : S&P US
3,007.39
-2.18 -0.07%
Volume: 1.89B
Sept. 13, 2019 4:56p
loading...
/zigman2/quotes/210598065/realtime
US : Dow Jones Global
27,219.52
+37.07 +0.14%
Volume: 255.26M
Sept. 13, 2019 4:56p
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