Bulletin
Investor Alert

New York Markets After Hours

Key Words Archives | Email alerts

Dec. 27, 2019, 7:04 p.m. EST

The Peloton husband on that hated ad: ‘That’s not who I am’

The actor and elementary-school teacher worried the ‘nasty’ backlash to the commercial could affect his career — but went on to purchase a Peloton bike for his real-life significant other

new
Watchlist Relevance
LEARN MORE

Want to see how this story relates to your watchlist?

Just add items to create a watchlist now:

  • X
    Peloton Interactive Inc. (PTON)
  • X
    Twitter Inc. (TWTR)
  • X
    Facebook Inc. Cl A (FB)

or Cancel Already have a watchlist? Log In

By Nicole Lyn Pesce


Peloton
Screenshot from Peloton's viral 2019 holiday ad.

<STRONG>Update:</STRONG> The “Peloton husband” actor, Sean Hunter, has confessed in an Instagram post that he made the same purchase for his real-life significant other. In an accompanying photo both Hunter and girlfriend Cassidy Baras appear happy and at ease. “Here’s hoping this goes over better the second time,” Hunter, according to a CBS News report, wrote in the post.

Talk about negative spin.

A dream gig and breakout role for one aspiring actor has turned into a public-relations nightmare.

We’re talking about the “Peloton husband,” or the man in the almost universally reviled /zigman2/quotes/208035743/composite PTON -1.61% holiday 2019 ad who buys his wife a $2,000 exercise bike for Christmas.

The 30-second clip sees the woman — already, to all appearances, thin and fit — documenting her year-long fitness journey in selfie mode, before playing a compilation of her workout videos for her husband. The woman appears anxious throughout the ad, including when she looks up at the man for approval at the end.

Cynics on Twitter /zigman2/quotes/203180645/composite TWTR -4.68% and Facebook /zigman2/quotes/205064656/composite FB -3.78% have derided the spot as a new “Black Mirror” episode, or a “116 lb woman’s YEARLONG fitness journey to becoming a 112 lb woman.”

Read more: Peloton says it’s ‘disappointed’ by how its viral ad was ‘misinterpreted’

But the “Peloton husband” is actually an aspiring actor and elementary school teacher named Sean Hunter, who lives in Vancouver, Canada. And now he’s afraid that his big break may break both of his careers.

He told Psychology Today that while the commercial was well-received by his friends and family at first, they began backpedaling once the backlash hit the fan.

“A few comments from my friends came in and the overall consensus was that it was awesome, one even mentioning, ‘I always knew you would make the big time,’ ” he says. “But a few days ago, that all changed.”

As the commercial racked up several thousand “thumbs down” votes, and social media and news outlets began criticizing the video, his friends, he says, grew silent. Well, except for the one that texted him to say that he’d become “a symbol of the patriarchy.” He’s also become a meme.

As Hunter told “Good Morning America” on Friday morning, “People turned down a pretty dark path and it turned into a nasty thing ... My image is being associated with sexism, with the patriarchy, with abuse, with these words that I am seeing people write about me — that’s not who I am.”

‘My 5 seconds of air time created an array of malicious feedback that is all associated with my face.’

Indeed, many of the complaints against the controversial commercial targeted his character in particular, such as one viral tweet that said, “Absolutely 100% chance that the husband in the Peloton ad is abusive.”  

Vice writer Katie Way added that the wife character in the commercial, “would rather be anywhere else in the world than here, in her glacial home with the husband she loathes.”

Filming the commercial had been “a wonderful time,” Hunter said, and his acting coach gave him positive notes for his performance — but now he fears the repercussions from becoming one of the two faces of the ad.

“I currently sit here hoping that I’ll be able to continue auditioning for commercials without any taint, and that if my students happen to find the commercial and recognize me, they won’t think about me any different than they already know me,” he told Psychology Today. “If recognized on the street, what will people’s first opinions be of me?”

But he recognizes that the actress who played his wife probably has it worse. “I reflect on what my co-actor must be dealing with, as she’s the other 25 seconds of the story,” he says.

This story was initially published Dec. 6.

/zigman2/quotes/208035743/composite
US : U.S.: Nasdaq
$ 28.72
-0.47 -1.61%
Volume: 7.62M
Feb. 27, 2020 4:00p
P/E Ratio
N/A
Dividend Yield
N/A
Market Cap
$8.19 billion
Rev. per Employee
N/A
loading...
/zigman2/quotes/203180645/composite
US : U.S.: NYSE
$ 33.01
-1.62 -4.68%
Volume: 26.68M
Feb. 27, 2020 4:10p
P/E Ratio
17.67
Dividend Yield
N/A
Market Cap
$26.89 billion
Rev. per Employee
$776,112
loading...
/zigman2/quotes/205064656/composite
US : U.S.: Nasdaq
$ 189.75
-7.45 -3.78%
Volume: 21.50M
Feb. 27, 2020 4:00p
P/E Ratio
29.48
Dividend Yield
N/A
Market Cap
$562.17 billion
Rev. per Employee
$1.57M
loading...

This Story has 0 Comments
Be the first to comment
More News In
Industries

Story Conversation

Commenting FAQs »
Link to MarketWatch's Slice.