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May 1, 2018, 4:35 p.m. EDT

The powerful investment lesson you can learn from an anniversary you probably forgot

Contrarians say investors overreact in the face of bad news, just as they did with BP

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By Mark Hulbert, MarketWatch

AFP/Getty Images
Oil in water collected at Grand Isle, La., after the BP oil spill in 2010.

CHAPEL HILL, N.C. — Today’s investment pop quiz: What happened eight years ago that nearly bankrupted one of the world’s largest companies?

The answer: BP’s /zigman2/quotes/207305210/composite BP +0.58%   disastrous Gulf oil spill, which began with an explosion on a BP-operated oil drilling rig in the Gulf of Mexico on April 20, 2010. It took six months to contain the resultant spill, during which an estimated 210 million U.S. gallons of oil leaked into the Gulf of Mexico. It was the worst accidental marine oil spill in history.

At its low point during the summer of 2010, BP’s stock was 56% lower than where it stood on the day of the explosion. There was widespread speculation that BP wouldn’t be able to survive in its then-current form. It felt a like a death watch.

It turned out to be anything but, however. Since the date of BP’s summer 2010 low, its stock has been one of the best-performing of any of the major oil-and-gas companies’ shares. Its annualized total return since then has been 12.1%, according to FactSet, nearly doubling the 6.8% annualized return of the SPDR Energy Select ETF /zigman2/quotes/206420077/composite XLE -1.97% . BP beat ExxonMobil /zigman2/quotes/204455864/composite XOM -1.09% by an even greater margin.

Moreover, BP’s stock performance since June 2010 has even come close to matching that of the S&P 500’s /zigman2/quotes/210599714/realtime SPX +1.05%  14.5% annualized return, despite the price of oil being more than 10% lower.

There’s a powerful investment lesson that can be learned from this history lesson: The time to buy is when the blood is running in the streets, to quote the Baron Rothschild, perhaps history’s most famous contrarian.

The reason this is good advice is not that companies on a death watch are suddenly about to become incredibly profitable. Instead, the contrarian rationale is that investors overreact in the face of bad news. This allows the stock plenty of room to rebound even when the company’s profit picture proves to be mediocre.

BP is a perfect example. Even though its earnings per share over the last 12 months are still way before their level in the year before the 2010 oil spill, the company’s stock has produced a 12.1% annualized return from its post-spill low.

/zigman2/quotes/207305210/composite BP 36.44, +0.21, +0.58%

By the way, don’t think it’s simply Monday-morning quarterbacking for me to point this out now, eight years after the disaster. One of the top-performing newsletters I monitor made this very point in June 2010, the month of BP’s post-spill low.

I am referring to the Turnaround Letter, edited by George Putnam. In the June 2010 issue of his newsletter, he asked if the challenges BP faces because of the spill are “really serious.” His answer:

“Of course. But has the market overreacted to it? We think that is quite likely. For example, BP will undoubtedly incur massive expenses and legal liability as a result of the spill, but our best guess is that the total bill will fall well short of the $55 billion hit that the [company’s market cap] has taken. Sure, there is loss of reputation to figure in as well, but BP remains one of the largest energy companies in the world with enormous assets and powerful marketing clout.”

It should be little surprise that Putnam’s letter has one of the best long-term records of any that I monitor. Over the last 20 years, according to my firm’s performance tracking, the Turnaround Letter has produced a 10.4% annualized return, versus 6.8% for the Wilshire 5000 index’s /zigman2/quotes/211296692/delayed XX:W5000 +1.16%  total return.

Putnam continues to think BP is a good investment. In the latest issue of his newsletter, he rates the stock a “buy” so long as it’s trading for less than $55 per share. On Monday, it closed at $44.61.

For more information, including descriptions of the Hulbert Sentiment Indices, go to The Hulbert Financial Digest or email mark@hulbertratings.com.

Now read: Exxon or Chevron? This analyst says there’s one stock to pick

$ 36.44
+0.21 +0.58%
Volume: 10.55M
Feb. 1, 2023 4:00p
P/E Ratio
Dividend Yield
Market Cap
$108.39 billion
Rev. per Employee
US : U.S.: NYSE Arca
$ 88.16
-1.77 -1.97%
Volume: 23.46M
Feb. 1, 2023 4:00p
$ 114.74
-1.27 -1.09%
Volume: 19.41M
Feb. 1, 2023 4:03p
P/E Ratio
Dividend Yield
Market Cap
$477.76 billion
Rev. per Employee
+42.61 +1.05%
Volume: 0.00
Feb. 1, 2023 4:20p
XX : ICE Gib Ind
+473.38 +1.16%
Volume: 0.00
Feb. 1, 2023 4:29p

Mark Hulbert has been tracking the advice of more than 160 financial newsletters since 1980.

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Mark Hulbert is editor of the Hulbert Financial Digest, which since 1980 has been tracking the performance of hundreds of investment advisors. The HFD...

Mark Hulbert is editor of the Hulbert Financial Digest, which since 1980 has been tracking the performance of hundreds of investment advisors. The HFD became a service of MarketWatch in April 2002. In addition to being a Senior Columnist for MarketWatch, Hulbert writes a monthly column for Barron’s.com and a column on investment strategies for the Journal of the American Association of Individual Investors. A frequent guest on television and radio shows, you may have seen Hulbert on CNBC, Wall Street Week, or ABC’s World News This Morning. Most recently, Dow Jones and MarketWatch launched a new weekly newsletter based on Hulbert's research, entitled Hulbert on Markets: What’s Working Now.

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