These are 13 of the most overused celebrities in advertising

By Nicole Lyn Pesce

Getty Images

Chrissy Teigen and John Legend are among the most overused celebs in advertising, Ad Age says.

Stars sell.

If you feel like you’ve been seeing Chrissy Teigen and John Legend everywhere for … well, forever, you aren’t mistaken.

Turns out, they’re among the most “overused” celebrities in advertising during the past decade, according to a new Ad Age analysis . Reporter Jessica Wohl looked at the actors, musicians, athletes and comedians who’ve shilled for multiple brands between 2010 and 2019, largely drawing on Ad Age’s archives and coverage. The stars had to have hawked various products in numerous ads and campaigns, as opposed to occasional big-league Super Bowl commercials.

The list left spokescharacters such as Progressive’s /zigman2/quotes/202480455/composite PGR -0.14% Flo (played by actress Stephanie Courtney) and most of Kentucky Fried Chicken’s /zigman2/quotes/209029767/composite YUM +0.18% rotating Colonel Sanderses (except for Rob Lowe) on the cutting room floor, as well, to highlight the stars who are endorsing dozens of different products.

It’s not an exhaustive list; Wohl told MarketWatch over email that honorable mentions could also go out to Cardi B (whose endorsements have included Pepsi /zigman2/quotes/208744353/composite PEP +0.14% , Steve Madden /zigman2/quotes/210507022/composite SHOO +0.66% and Reebok), Matthew McConaughey (Lincoln, Wild Turkey /zigman2/quotes/204014364/delayed DVDCF +0.38% ) and Serena Williams (Nike /zigman2/quotes/203439053/composite NKE -0.32% , Lincoln, JPMorgan Chase /zigman2/quotes/205971034/composite JPM +0.20% , etc.). “One could do an entire piece on the Kardashians,” Wohl said.

Read more: Matthew McConaughey TV ads help steer Lincoln’s sales spike

So here are 13 of advertising’s most overused celebrities of the decade, according to Ad Age , listed in alphabetical order.

Terry Crews: Terry loves endorsements! The former NFL player turned “Brooklyn Nine-Nine” star has been the face for Old Spice, AT&T /zigman2/quotes/203165245/composite T -0.75% , State Farm insurance and Toyota /zigman2/quotes/200537742/composite TM +1.21% .

Idris Elba: The prolific film actor has been just as busy on the small screen, doing ads for Squarespace, Stella Artois /zigman2/quotes/209225053/composite BUD +0.15%  and Toyota /zigman2/quotes/200537742/composite TM +1.21%   Avalon, as well as Ford’s /zigman2/quotes/208911460/composite F +1.18%  upcoming Mustang Mach-E.

Tina Fey: The “Saturday Night Live” alum has repped American Express /zigman2/quotes/203805826/composite AXP +0.34%  and Garnier Nutrisse /zigman2/quotes/203477983/delayed LRLCY -0.62% , and more recently started working opposite her “30 Rock” costar Dean Winters in Allstate’s /zigman2/quotes/201974803/composite ALL +0.04%  “Mayhem” ads.

Jeff Goldblum: Jeff ... finds a way. Seriously, he sells everything, from pushing Apartments.com to doing marketing campaigns for GE Lighting /zigman2/quotes/208495069/composite GE +0.22% and Jeep HU:FIAT 0.00% .

Neil Patrick Harris: The showman and “How I Met Your Mother” star is legen — wait for it — dary for appearing in ads for companies including Old Navy /zigman2/quotes/201996496/delayed DE:GAP +3.45% , Heineken Light /zigman2/quotes/205347870/delayed NL:HEIA -1.06%  , Apple /zigman2/quotes/202934861/composite AAPL +0.22% , Facebook Portal  and Cigna /zigman2/quotes/208431372/composite CI +0.52% .

Dwayne Johnson: Can you smell what The Rock is hawking? Unless you’ve been living under a rock, those brands would include Apple, Ford and the milk industry.

Read more: Dwayne Johnson beat all of the Avengers to be the highest-paid actor in the world

Mindy Kaling: TV sitcoms haven’t been Mindy’s only project. She has promoted American Express, Barefoot wine, Coca Cola /zigman2/quotes/209159848/composite KO +0.17%  at McDonald’s /zigman2/quotes/203508018/composite MCD +0.35% , Protein One Bars, Nationwide Insurance, DSW /zigman2/quotes/204656556/composite DBI -0.58% , and has also suggested wording for Johnnie Walker /zigman2/quotes/208129584/composite DEO -0.33%  labels.

DJ Khaled: He’s on more than one advertising campaign, co-starring with Ray Liotta in ads for Apple Music, as well as endorsing Beats, DesinationXL, Silk, WW (formerly known as Weight Watchers) /zigman2/quotes/200896816/composite WW -6.46%  and TurboTax /zigman2/quotes/203136605/composite INTU +1.93% .

Rob Lowe: The only one of KFC’s Colonel Sanders actors to make the list, the actor has worked for Atkins, AT&T’s /zigman2/quotes/203165245/composite T -0.75%   DirecTV, Henry’s Hard Soda, Skechers /zigman2/quotes/201784799/composite SKX +0.35%  and more.

Shaquille O’Neal: Brands seem to love Shaq, tapping him to shoot for Icy Hot, Papa John’s /zigman2/quotes/207343722/composite PZZA -2.73%  pizza, The General insurance, Amazon’s /zigman2/quotes/210331248/composite AMZN -0.66%   Ring, Buick /zigman2/quotes/205226835/composite GM +1.06%  and Gold Bond.

Peyton Manning: The former NFL quarterback has also played for Papa John’s, DirecTV and Nationwide.

Chrissy Teigen and John Legend: Twitter’s  most relatable couple have been a dream team together, such as doing an ad for Disney’s /zigman2/quotes/203410047/composite DIS -0.65%   Hulu earlier this year. Teigen has also starred in Google /zigman2/quotes/205453964/composite GOOG +0.16% , McDonald’s, Samsung /zigman2/quotes/209800866/delayed KR:005930 +1.55%  , Smirnoff and Vita Coco spots, while Legend has sung for Chevrolet, Procter & Gamble /zigman2/quotes/202894679/composite PG +0.08%  and Target /zigman2/quotes/207799045/composite TGT -3.26% .

Read more: Why Chrissy Teigen and John Legend land all the best endorsement deals

Betty White: Ad Age says this “was White’s decade,” beginning with her Snickers Super Bowl ad in 2010, and running through commercials for Tide, Chia Pet and Visit California, to name a few.

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Add to watchlist PGR

Progressive Corp.

US : U.S.: NYSE

$ 130.90

-0.18 -0.14%

Volume: 1.67M

June 9, 2023 4:00p

P/E Ratio

93.10

Dividend Yield

0.31%

Market Cap

$76.62 billion

Rev. per Employee

$945,250

/zigman2/quotes/209029767/composite

Add to watchlist YUM

Yum! Brands Inc.

US : U.S.: NYSE

$ 133.44

+0.24 +0.18%

Volume: 1.31M

June 9, 2023 4:03p

P/E Ratio

31.30

Dividend Yield

1.81%

Market Cap

$37.37 billion

Rev. per Employee

$192,778

/zigman2/quotes/208744353/composite

Add to watchlist PEP

PepsiCo Inc.

US : U.S.: Nasdaq

$ 182.35

+0.25 +0.14%

Volume: 3.20M

June 9, 2023 4:00p

P/E Ratio

38.42

Dividend Yield

2.77%

Market Cap

$251.22 billion

Rev. per Employee

$279,508

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Add to watchlist SHOO

Steven Madden Ltd.

US : U.S.: Nasdaq

$ 33.32

+0.22 +0.66%

Volume: 796,785

June 9, 2023 4:00p

P/E Ratio

14.44

Dividend Yield

2.52%

Market Cap

$2.53 billion

Rev. per Employee

$506,527

/zigman2/quotes/204014364/delayed

Add to watchlist DVDCF

Davide Campari-Milano N.V.

US : U.S.: OTC

$ 13.05

+0.05 +0.38%

Volume: 0.00

June 2, 2023 2:29p

P/E Ratio

42.62

Dividend Yield

N/A

Market Cap

$23.01 billion

Rev. per Employee

N/A

/zigman2/quotes/203439053/composite

Add to watchlist NKE

Nike Inc. Cl B

US : U.S.: NYSE

$ 105.86

-0.34 -0.32%

Volume: 5.80M

June 9, 2023 4:00p

P/E Ratio

30.54

Dividend Yield

1.28%

Market Cap

$162.72 billion

Rev. per Employee

$640,152

/zigman2/quotes/205971034/composite

Add to watchlist JPM

JPMorgan Chase & Co.

US : U.S.: NYSE

$ 141.01

+0.28 +0.20%

Volume: 7.25M

June 9, 2023 4:00p

P/E Ratio

10.40

Dividend Yield

2.84%

Market Cap

$412.07 billion

Rev. per Employee

$612,594

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Add to watchlist T

AT&T Inc.

US : U.S.: NYSE

$ 15.95

-0.12 -0.75%

Volume: 24.67M

June 9, 2023 4:03p

P/E Ratio

N/A

Dividend Yield

6.96%

Market Cap

$114.03 billion

Rev. per Employee

$754,001

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Add to watchlist TM

Toyota Motor Corp. ADR

US : U.S.: NYSE

$ 148.64

+1.78 +1.21%

Volume: 366,654

June 9, 2023 4:00p

P/E Ratio

11.20

Dividend Yield

2.54%

Market Cap

$203.87 billion

Rev. per Employee

$735,391

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Add to watchlist BUD

Anheuser-Busch InBev S.A. ADR

US : U.S.: NYSE

$ 55.16

+0.08 +0.15%

Volume: 4.54M

June 9, 2023 4:00p

P/E Ratio

18.45

Dividend Yield

1.11%

Market Cap

$109.04 billion

Rev. per Employee

$346,788

/zigman2/quotes/200537742/composite

Add to watchlist TM

Toyota Motor Corp. ADR

US : U.S.: NYSE

$ 148.64

+1.78 +1.21%

Volume: 366,654

June 9, 2023 4:00p

P/E Ratio

11.20

Dividend Yield

2.54%

Market Cap

$203.87 billion

Rev. per Employee

$735,391

/zigman2/quotes/208911460/composite

Add to watchlist F

Ford Motor Co.

US : U.S.: NYSE

$ 13.74

+0.16 +1.18%

Volume: 70.33M

June 9, 2023 4:03p

P/E Ratio

19.26

Dividend Yield

4.37%

Market Cap

$54.97 billion

Rev. per Employee

$954,075

/zigman2/quotes/203805826/composite

Add to watchlist AXP

American Express Co.

US : U.S.: NYSE

$ 171.72

+0.58 +0.34%

Volume: 2.20M

June 9, 2023 4:03p

P/E Ratio

18.05

Dividend Yield

1.40%

Market Cap

$127.63 billion

Rev. per Employee

$767,025

/zigman2/quotes/203477983/delayed

Add to watchlist LRLCY

L'Oreal S.A. ADR

US : U.S.: OTC

$ 86.36

-0.54 -0.62%

Volume: 48,229

June 9, 2023 3:59p

P/E Ratio

38.44

Dividend Yield

1.24%

Market Cap

$230.58 billion

Rev. per Employee

$460,242

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Add to watchlist ALL

Allstate Corp.

US : U.S.: NYSE

$ 111.96

+0.05 +0.04%

Volume: 1.60M

June 9, 2023 4:00p

P/E Ratio

N/A

Dividend Yield

3.18%

Market Cap

$29.43 billion

Rev. per Employee

$969,927

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Add to watchlist GE

General Electric Co.

US : U.S.: NYSE

$ 106.30

+0.23 +0.22%

Volume: 3.49M

June 9, 2023 4:00p

P/E Ratio

14.26

Dividend Yield

0.30%

Market Cap

$115.76 billion

Rev. per Employee

$430,349

Add to watchlist HU:FIAT

Stellantis N.V.

HU : Hungary: Budapest

Ft 0.00

0.00 0.00%

Volume:

P/E Ratio

N/A

Dividend Yield

N/A

Market Cap

N/A

Rev. per Employee

N/A

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Add to watchlist DE:GAP

Gap Inc.

DE : Germany: Frankfurt

€ 8.95

+0.30 +3.45%

Volume: 0.00

June 9, 2023 9:56p

P/E Ratio

N/A

Dividend Yield

N/A

Market Cap

N/A

Rev. per Employee

N/A

/zigman2/quotes/205347870/delayed

Add to watchlist NL:HEIA

Heineken N.V.

NL : Netherlands: Euronext Amsterdam

€ 93.10

-1.00 -1.06%

Volume: 661,144

June 9, 2023 5:55p

P/E Ratio

20.00

Dividend Yield

1.86%

Market Cap

€53.59 billion

Rev. per Employee

N/A

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Add to watchlist AAPL

Apple Inc.

US : U.S.: Nasdaq

$ 180.96

+0.39 +0.22%

Volume: 48.90M

June 9, 2023 4:00p

P/E Ratio

30.75

Dividend Yield

0.53%

Market Cap

$2846.27 billion

Rev. per Employee

$2.35M

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Add to watchlist CI

Cigna Group

US : U.S.: NYSE

$ 265.88

+1.37 +0.52%

Volume: 1.28M

June 9, 2023 4:00p

P/E Ratio

12.12

Dividend Yield

1.85%

Market Cap

$78.67 billion

Rev. per Employee

$2.56M

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Add to watchlist KO

Coca-Cola Co.

US : U.S.: NYSE

$ 60.47

+0.10 +0.17%

Volume: 12.58M

June 9, 2023 4:00p

P/E Ratio

26.64

Dividend Yield

3.04%

Market Cap

$261.51 billion

Rev. per Employee

$525,006

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Add to watchlist MCD

McDonald's Corp.

US : U.S.: NYSE

$ 286.79

+1.01 +0.35%

Volume: 1.98M

June 9, 2023 4:00p

P/E Ratio

30.78

Dividend Yield

2.12%

Market Cap

$209.38 billion

Rev. per Employee

$156,099

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Add to watchlist DBI

Designer Brands Inc.

US : U.S.: NYSE

$ 8.60

-0.05 -0.58%

Volume: 3.85M

June 9, 2023 4:00p

P/E Ratio

4.07

Dividend Yield

2.33%

Market Cap

$562.13 million

Rev. per Employee

$230,498

/zigman2/quotes/208129584/composite

Add to watchlist DEO

Diageo PLC ADR

US : U.S.: NYSE

$ 169.13

-0.56 -0.33%

Volume: 288,412

June 9, 2023 4:00p

P/E Ratio

22.21

Dividend Yield

2.14%

Market Cap

$93.81 billion

Rev. per Employee

$727,539

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Add to watchlist WW

WW International Inc.

US : U.S.: Nasdaq

$ 6.80

-0.47 -6.46%

Volume: 1.82M

June 9, 2023 4:00p

P/E Ratio

N/A

Dividend Yield

N/A

Market Cap

$534.90 million

Rev. per Employee

$138,731

/zigman2/quotes/203136605/composite

Add to watchlist INTU

Intuit Inc.

US : U.S.: Nasdaq

$ 431.55

+8.19 +1.93%

Volume: 1.70M

June 9, 2023 4:00p

P/E Ratio

54.54

Dividend Yield

0.72%

Market Cap

$120.86 billion

Rev. per Employee

$813,295

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Add to watchlist T

AT&T Inc.

US : U.S.: NYSE

$ 15.95

-0.12 -0.75%

Volume: 24.67M

June 9, 2023 4:03p

P/E Ratio

N/A

Dividend Yield

6.96%

Market Cap

$114.03 billion

Rev. per Employee

$754,001

/zigman2/quotes/201784799/composite

Add to watchlist SKX

Skechers USA Inc. Cl A

US : U.S.: NYSE

$ 53.80

+0.19 +0.35%

Volume: 1.08M

June 9, 2023 4:00p

P/E Ratio

20.43

Dividend Yield

N/A

Market Cap

$8.33 billion

Rev. per Employee

$505,092

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Add to watchlist PZZA

Papa John's International Inc.

US : U.S.: Nasdaq

$ 70.62

-1.98 -2.73%

Volume: 550,514

June 9, 2023 4:00p

P/E Ratio

31.38

Dividend Yield

2.38%

Market Cap

$2.31 billion

Rev. per Employee

$173,872

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Add to watchlist AMZN

Amazon.com Inc.

US : U.S.: Nasdaq

$ 123.43

-0.82 -0.66%

Volume: 51.40M

June 9, 2023 4:00p

P/E Ratio

299.44

Dividend Yield

N/A

Market Cap

$1202.87 billion

Rev. per Employee

$340,621

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Add to watchlist GM

General Motors Co.

US : U.S.: NYSE

$ 36.23

+0.38 +1.06%

Volume: 24.32M

June 9, 2023 4:00p

P/E Ratio

5.60

Dividend Yield

0.99%

Market Cap

$50.36 billion

Rev. per Employee

$962,521

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Add to watchlist DIS

Walt Disney Co.

US : U.S.: NYSE

$ 91.93

-0.60 -0.65%

Volume: 9.63M

June 9, 2023 4:03p

P/E Ratio

40.77

Dividend Yield

0.00%

Market Cap

$167.98 billion

Rev. per Employee

$388,732

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Add to watchlist GOOG

Alphabet Inc. Cl C

US : U.S.: Nasdaq

$ 122.87

+0.20 +0.16%

Volume: 20.31M

June 9, 2023 4:00p

P/E Ratio

27.74

Dividend Yield

N/A

Market Cap

$1555.84 billion

Rev. per Employee

$1.49M

/zigman2/quotes/209800866/delayed

Add to watchlist KR:005930

Samsung Electronics Co. Ltd.

KR : S. Korea: KRX

₩ 72,000.00

+1,100 +1.55%

Volume: 15.05M

June 9, 2023 3:30p

P/E Ratio

10.87

Dividend Yield

2.01%

Market Cap

₩480185.03 billion

Rev. per Employee

N/A

/zigman2/quotes/202894679/composite

Add to watchlist PG

Procter & Gamble Co.

US : U.S.: NYSE

$ 146.56

+0.12 +0.08%

Volume: 5.57M

June 9, 2023 4:03p

P/E Ratio

25.53

Dividend Yield

2.57%

Market Cap

$345.44 billion

Rev. per Employee

$763,849

/zigman2/quotes/207799045/composite

Add to watchlist TGT

Target Corp.

US : U.S.: NYSE

$ 126.99

-4.28 -3.26%

Volume: 9.40M

June 9, 2023 4:03p

P/E Ratio

21.60

Dividend Yield

3.40%

Market Cap

$58.61 billion

Rev. per Employee

$248,345