By Charles Passy
What does a ticker symbol say about a company?
It’s a question worth asking now that Meta , the Mark Zuckerberg company behind Facebook, is changing its ticker symbol from FB to META. Obviously, in this case, the new symbol is the tech giant’s name itself, so the thinking is pretty clear. But other companies often have fun with their tickers and turn them into a statement of sorts.
“It’s an extension of the company’s brand,” says Don Bennyhoff, chief investment officer at Liberty Wealth Advisors, an investment firm.
Bennyhoff likens a ticker to a logo or even the signature colors a company uses for its products (he cites the distinctive shade of red on a can of Coca-Cola /zigman2/quotes/209159848/composite KO -0.53% ). Still, Bennyhoff doubts that serious investors would buy a stock based on the ticker.
But maybe they should? In one study from Pomona College , researchers found that a portfolio of “clever ticker” companies “would have beaten the market by a substantial and statistically significant margin” between 2006 and 2018.
So, what are some companies and funds with distinctive tickers? Consider these 10 examples.
Cedar Fair : This company is all about amusement parks. As in roller coasters, water rides and lots of family /zigman2/quotes/205497488/composite FUN +0.38% .
Molson Coors : You’ve probably had this company’s namesake beers — perhaps via the /zigman2/quotes/205165133/composite TAP -2.79% at your local watering hole.
Harley-Davidson : Yes, this company is known to make a cool motorcycle. But true fans refer to the two-wheeled vehicle as a /zigman2/quotes/207565294/composite HOG +2.47% .
Dave & Buster’s : Some may come to this chain’s locations to dine. But more likely, they are there to /zigman2/quotes/203157296/composite PLAY +1.27% the arcade games.
Cheesecake Factory : As its name implies, this restaurant chain serves plenty of /zigman2/quotes/207909209/composite CAKE -0.18% — cheesecake for sure, but we’re also partial to its Chocolate Tower Truffle Cake.
Canopy Growth Corporation : Got WEED? This Canadian cannabis company certainly does (to be specific, /zigman2/quotes/202205609/delayed CA:WEED +5.71% is its symbol on the Toronto exchange, but on the U.S. Nasdaq, it’s listed as /zigman2/quotes/200603886/composite CGC +6.16% ).
Cambria Cannabis ETF : If you’re into weed and weed investing, you can take a /zigman2/quotes/213427797/composite TOKE +1.01% and buy this marijuana fund.
Petco Health and Wellness : If you hear a big /zigman2/quotes/206455386/composite WOOF +5.77% from your dog, he’s probably telling you to head to this chain for some pet treats.
Turtle Beach : This company makes headsets for the gamer crowd, so they can /zigman2/quotes/207742384/composite HEAR -0.33% all the action.
Brinker International : Did you ever /zigman2/quotes/203470869/composite EAT +0.23% at Chili’s or Maggiano’s Little Italy restaurants? They’re both part of the Brinker portfolio.