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Jan. 6, 2021, 5:05 a.m. EST

This is the only Fiat left in America’s showrooms

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Andrew Ganz

Turn your wayback machine to the year 2011 and you may remember the big waves made by the littlest of Italian cars. The cheeky Fiat 500 arrived in the U.S., and it was — for a moment — the thing to have.

Flash forward a decade and Fiat, owned by Fiat Chrysler Automobiles, is down to just one model for the U.S.: a still-characterful subcompact crossover called the 500X. Other models have come and gone, and Fiat’s sales have slid to a mere trickle.

Fiat has dropped the 124 roadster (which was really a Mazda /zigman2/quotes/206326885/composite MZDAY +5.20% Miata with Italian power) and the 500L (an oddball, van-like tall wagon).

The 500 bowed out after 2019, and though a redesigned model is available in Europe, it hasn’t made it here yet. There are few indications that it will return.

Review: The ID.4, Volkswagen’s all-new electric compact SUV with a 250-mile range

The 500X’s future is questionable, too, though given it shares everything beneath its tailored skin with the chunky Jeep Renegade, it’s probably here to stay. Those Fiat dealers need something to do, after all.

Priced at about $26,000 to start — but typically heavily-discounted — the 500X squares off against popular rivals like the Subaru /zigman2/quotes/200526066/composite FUJHY +2.48% Crosstrek and the Honda /zigman2/quotes/207173990/composite HMC +2.76% HR-V.

If the 500X is dropped from American showrooms, it will mark yet another time Italy’s most popular car brand has bid  arrivederci  to the U.S.

Related: Do you own one of these cars? It could become a desirable collectible

Fiat remains a huge player in Europe and Latin America, markets where it sells relatively inexpensive cars, commercial vans, and even pickup trucks.

This story originally ran on  .

/zigman2/quotes/206326885/composite
US : U.S.: OTC
$ 4.25
+0.21 +5.20%
Volume: 59,548
March 5, 2021 3:58p
P/E Ratio
N/A
Dividend Yield
1.49%
Market Cap
$5.16 billion
Rev. per Employee
$625,010
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/zigman2/quotes/200526066/composite
US : U.S.: OTC
$ 9.62
+0.23 +2.48%
Volume: 45,424
March 5, 2021 3:49p
P/E Ratio
13.63
Dividend Yield
1.87%
Market Cap
$14.35 billion
Rev. per Employee
$877,927
loading...
/zigman2/quotes/207173990/composite
US : U.S.: NYSE
$ 29.39
+0.79 +2.76%
Volume: 1.46M
March 5, 2021 4:00p
P/E Ratio
12.79
Dividend Yield
2.24%
Market Cap
$48.98 billion
Rev. per Employee
$628,000
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