Bulletin
Investor Alert

New York Markets Open in:

The Margin Archives | Email alerts

Nov. 16, 2019, 3:04 p.m. EST

This stockpicking app beat the S&P 500 by 4x last quarter — for investors born in the summer of 1997

Enter your first name, your birthday and your investing experience, and the app will deliver your investing fortune in the form of six stocks

new
Watchlist Relevance
LEARN MORE

Want to see how this story relates to your watchlist?

Just add items to create a watchlist now:

  • X
    Nike Inc. Cl B (NKE)
  • X
    Netflix Inc. (NFLX)
  • X
    S&P 500 Index (SPX)

or Cancel Already have a watchlist? Log In

By Shawn Langlois, MarketWatch


MarketWatch photo illustration/iStockphoto

The fate of your portfolio is written in the stars.

Or at least it can be, if Daniel Greenberg and the pranksters behind the “Bull and Moon” investing app have their way.

“There are some things in this world that pair perfectly together but don’t make any logical sense: peanut butter and bacon, cheddar cheese and caramel, french fries and milkshakes and now astrology and financial technology,” Greenberg, head of commerce at MSCHF , wrote in a pitch on ProductHunt.com .

The concept is as simple as it is wacky: Download “Bull and Moon” from the app store, enter your first name, your birthday and your investing experience, and the digital astrologer will deliver your investing fortune in the form of six stocks.

Here's what one pick looks like for a Scorpio born in 1970:

MSCHF is known, as its name suggests, for engaging in a bit of internet mischief, such as selling Jesus Shoes — Nikes /zigman2/quotes/203439053/composite NKE +1.26% containing holy water — for thousands of dollars. Or launching Netflix /zigman2/quotes/202353025/composite NFLX +1.48% Hangouts, which disguises those movies you’re streaming at work so it looks like you’re on a call.

In an interview earlier this year , Greenberg said MSCHF creates “‘internet for the internet’ or we make ‘internet culture’ but it’s basically having products on the internet that evoke an emotion in the people using it.”

Needless to say, the stock market is quite the evoker of emotion so this app fits nicely in the MSCHF quiver. But Greenberg claims “Bull and Moon” is “100% real,” and the company published a white paper to back it up. Taking a Leo born on Aug. 18, 1997 as an example, the six stocks identified by the app /zigman2/quotes/210599714/realtime SPX +0.91% in the third quarter—Jefferies Financial Group Inc. /zigman2/quotes/206157580/composite JEF +1.19%  Micron Technology /zigman2/quotes/205710729/composite MU +2.81%  Take-Two Interactive /zigman2/quotes/204008930/composite TTWO -0.19%  and Verizon /zigman2/quotes/204980236/composite VZ +0.61%  — beat the S&P 500 /zigman2/quotes/210599714/realtime SPX +0.91% with a 7.5% gain, compared with a 1.7% return for the broad-market benchmark.

“Based on the success demonstrated here, we are releasing Bull and Moon to a wider audience in order to allow our professional peers an opportunity for scrutiny of our work and as a first step towards establishing a larger user base to accumulate data,” the white paper said .

Hey if monkeys can beat the pros, why can’t the stars?

/zigman2/quotes/203439053/composite
US : U.S.: NYSE
$ 97.00
+1.21 +1.26%
Volume: 6.37M
Dec. 6, 2019 6:30p
P/E Ratio
36.26
Dividend Yield
1.01%
Market Cap
$151.42 billion
Rev. per Employee
$529,466
loading...
/zigman2/quotes/202353025/composite
US : U.S.: Nasdaq
$ 307.35
+4.49 +1.48%
Volume: 4.46M
Dec. 6, 2019 4:00p
P/E Ratio
98.09
Dividend Yield
N/A
Market Cap
$134.70 billion
Rev. per Employee
$2.22M
loading...
/zigman2/quotes/210599714/realtime
US : S&P US
3,145.91
+28.48 +0.91%
Volume: 1.70B
Dec. 6, 2019 5:07p
loading...
/zigman2/quotes/206157580/composite
US : U.S.: NYSE
$ 21.23
+0.25 +1.19%
Volume: 1.32M
Dec. 6, 2019 6:30p
P/E Ratio
7.12
Dividend Yield
2.36%
Market Cap
$6.37 billion
Rev. per Employee
$1.06M
loading...
/zigman2/quotes/205710729/composite
US : U.S.: Nasdaq
$ 47.93
+1.31 +2.81%
Volume: 20.49M
Dec. 6, 2019 4:00p
P/E Ratio
8.78
Dividend Yield
N/A
Market Cap
$53.06 billion
Rev. per Employee
$832,917
loading...
/zigman2/quotes/204008930/composite
US : U.S.: Nasdaq
$ 123.73
-0.24 -0.19%
Volume: 1.02M
Dec. 6, 2019 4:00p
P/E Ratio
39.79
Dividend Yield
N/A
Market Cap
$14.02 billion
Rev. per Employee
$574,279
loading...
/zigman2/quotes/204980236/composite
US : U.S.: NYSE
$ 61.19
+0.37 +0.61%
Volume: 9.30M
Dec. 6, 2019 6:30p
P/E Ratio
15.72
Dividend Yield
4.02%
Market Cap
$253.07 billion
Rev. per Employee
$905,626
loading...
/zigman2/quotes/210599714/realtime
US : S&P US
3,145.91
+28.48 +0.91%
Volume: 1.70B
Dec. 6, 2019 5:07p
loading...

Shawn Langlois is an editor and writer for MarketWatch in Los Angeles. Follow him on Twitter @slangwise.

Get news alerts on S&P 500 Index — or create your own.
This Story has 0 Comments
Be the first to comment
More News In
Investing

Story Conversation

Commenting FAQs »
Link to MarketWatch's Slice.