By Associated Press
Universal Pictures via Associated Press
LOS ANGELES — “Toy Story 4” hung onto the top spot in its second week in theaters and the horror sequel “Annabelle Comes Home” opened in line with expectations, but the Cinderella story of the weekend was actually the third-place movie: “Yesterday.”
The Danny Boyle-directed musical romantic comedy featuring the music of the Beatles debuted well over industry expectations, earning an estimated $17 million from North American theaters. In a summer where most films have debuted either under or at industry tracking, which are often lowball projections, and original comedies have struggled to find audiences, “Yesterday” proved to be the exception.
Starring relative newcomer Himesh Patel, “Yesterday” imagines a world where only one man remembers the music of the Beatles and decides to present their catalog of hits as his own.
Jim Orr, president of domestic theatrical distribution for Comcast’s /zigman2/quotes/209472081/composite CMCSA -0.78% Universal, said he tries to use the word “thrilled” judiciously, but that it applies here.
“Among all of the sequels and all of the explosions of the summer, this is a very charming, original, whimsical musical romance with iconic music and amazing performances... (and direction),” Orr said. “All of that adds up to a great, great run at the domestic box office.”
Even AT&T’s /zigman2/quotes/203165245/composite T +1.75% Warner Bros., which has the Bruce Springsteen-themed film “Blinded by the Light” coming later this summer was heartened by “Yesterday’s” launch, which motivated a solidly adult demographic to trek out to the movie theater on opening weekend.
As Comscore senior media analyst Paul Dergarabedian put it: “It’s not always the No. 1 film that’s the big story.”
The No. 1 film was once again “Toy Story 4,” which added $57.9 million from domestic theaters, down 52% from its debut last weekend. Globally the film has already netted $496.5 million.
Of the top grossing films of 2019, Disney /zigman2/quotes/203410047/composite DIS -1.12% now occupies the top four spots with “Avengers: Endgame,” ‘’Captain Marvel,” ‘’Aladdin” and “Toy Story 4.”
In second place was the third Annabelle film, “Annabelle Comes Home,” which debuted on over 3,500 screens Wednesday. The Warner Bros. horror earned $20.4 million over the weekend and $31.2 million in its first five days.
Although it is a franchise low — the first two opened over $35 million — with a budget of $27 million, it did well enough to justify its existence.
“This was a reasonable movie to make,” said Jeff Goldstein, Warner Bros.’ head of domestic distribution. “You don’t have to exceed on every one.”
He noted that the “Conjuring Universe” is the most successful horror franchise of all time with over $1.6 billion in ticket sales. And after a few back-to-back Conjuring spinoffs, the franchise is taking bit of a breather; “The Conjuring 3” won’t hit theaters until after Labor Day next year.
“Aladdin” and “The Secret Life of Pets 2” rounded out the top five. “Avengers: Endgame” also made it back into the top 10 after Disney added over 1,000 screens this weekend. It added an estimated $5.5 million, bringing its domestic total to $841.3 million. Globally, it’s now at $2.76 billion.
While some have viewed the “bring back” campaign as a naked “cash grab” to try to beat the “Avatar” record ($2.79 billion worldwide), Dergarabedian thinks it has more to do with “Spider-Man: Far From Home,” which opens next weekend and picks up right after the events of “Endgame.”