Shares of Travelers and Walt Disney are seeing declines Thursday afternoon, sending the Dow Jones Industrial Average into negative territory. Shares of Travelers /zigman2/quotes/206313935/composite TRV +1.88% and Walt Disney /zigman2/quotes/203410047/composite DIS +2.01% have contributed to the blue-chip gauge's intraday decline, as the Dow /zigman2/quotes/210598065/realtime DJIA +1.78% was most recently trading 90 points lower (-0.3%). Travelers's shares are down $7.40 (5.2%) while those of Walt Disney have fallen $2.24 (1.6%), combining for an approximately 65-point drag on the Dow. Also contributing significantly to the decline are Nike /zigman2/quotes/203439053/composite NKE +1.54% , Merck /zigman2/quotes/209956077/composite MRK +1.02% , and Procter & Gamble /zigman2/quotes/202894679/composite PG +0.62% . A $1 move in any of the index's 30 components equates to a 6.78-point swing.