Shares of Travelers and Walt Disney are seeing declines Thursday afternoon, sending the Dow Jones Industrial Average into negative territory. Shares of Travelers (NYS:TRV) and Walt Disney (NYS:DIS) have contributed to the blue-chip gauge's intraday decline, as the Dow (DOW:DJIA) was most recently trading 90 points lower (-0.3%). Travelers's shares are down $7.40 (5.2%) while those of Walt Disney have fallen $2.24 (1.6%), combining for an approximately 65-point drag on the Dow. Also contributing significantly to the decline are Nike (NYS:NKE) , Merck (NYS:MRK) , and Procter & Gamble (NYS:PG) . A $1 move in any of the index's 30 components equates to a 6.78-point swing.