By Robert Schroeder, MarketWatch
If you’ve seen an ad slamming Democrats’ impeachment effort against President Donald Trump while browsing Facebook over the past several days, you’ve got a lot of company.
More than 1,800 ads on Trump’s Facebook (NAS:FB) page mentioning impeachment ran in the week through Sept. 30, CNN reported Monday, and were viewed between 16 and 18 million times.
Trump’s campaign has spent between $600,000 and $2 million on the ads , the report says, citing Laura Edelson, a researcher at New York University’s Tandon School of Engineering.
Trump’s campaign is attempting through the ads to enlist supporters for what it calls the “Official Impeachment Defense Task Force.” Edelson told CNN many of the ads are being used to harvest contact information.
A message seeking impeachment-ad-related data for Democrats left for Edelson by MarketWatch wasn’t immediately returned.
Trump is spending vastly more overall on Facebook and Google (NAS:GOOG) (NAS:GOOGL) than any Democrat seeking to challenge him for the presidency, according to data compiled by Acronym, a progressive group that tracks digital spending.
Trump’s campaign has spent more than $21 million on those two platforms since the 2018 midterm elections . The nearest candidate behind Trump is Tom Steyer, who has spent a total of $7.5 million. The spending data is not issue-specific.
House Speaker Nancy Pelosi launched Democrats’ impeachment inquiry on Sept. 24. A whistleblower has alleged Trump sought to use the powers of his office to push Ukraine to investigate former Vice President Joe Biden and his son, and that White House officials acted to conceal evidence of Trump’s actions. Trump denies wrongdoing.