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Aug. 5, 2020, 11:27 a.m. EDT

Understanding Coca-Cola's Unusual Options Activity

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By Benzinga.com

Shares of Coca-Cola /zigman2/quotes/209159848/composite KO -3.23% saw some unusual options activity on Wednesday. Following the unusual option alert, the stock price moved up to $47.05.

Extraordinarily large volume is one indication of unusual options activity. Volume refers to the total shares contracts traded in a day when discussing options activity. Open interest describes unsettled contracts that have been traded but not closed by a counter-party. In other words, for each contract buyer, there must be a seller. A purchased contract remains open until a seller closes it, and vice versa.

A contract with an expiration date in the distant future is another tell of unusual activity. Generally, additional time until a contract expires increases the potential for it to reach its strike price and grow its time value. Time value is important in this context because it represents the difference between the strike price and the value of the underlying asset.

Contracts with a strike price far from the underlying price are also considered unusual because they are defined as being “out of the money”. This occurs when the underlying price is under the strike price on a call option, or above the strike price on a put option. These trades are made because the underlying asset value is expected to change dramatically in the future, and the buyer or seller can take advantage of a greater profit margin.

Options are “bullish” when a call is purchased at/near ask price or a put is sold at/near bid price. Options are “bearish” when a call is sold at/near bid price or a put is bought at/near ask price.

These observations are made without knowing the investor’s true intent by purchasing these options contracts. The activity is suggestive of these strategies, but an observer cannot be sure if a bettor is playing the contract outright or if the options bettor is hedging a large underlying position in common stock. For the latter case, bullish options activity may be less meaningful than the exposure a large investor has on their short position in common stock.

Unusual options activity is an advantageous strategy that may greatly reward an investor if they are highly skilled, but for the less experienced trader, it should remain as another tool to make an educated investment decision while taking other observations into account.

For more information to understand options alerts, visit https://pro.benzinga.help/en/articles/1769505-how-do-i-understand-options-alerts

© 2020 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.

/zigman2/quotes/209159848/composite
US : U.S.: NYSE
$ 48.82
-1.63 -3.23%
Volume: 7.60M
Sept. 21, 2020 12:41p
P/E Ratio
22.97
Dividend Yield
3.36%
Market Cap
$216.70 billion
Rev. per Employee
$506,342
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