Apr 23, 2020 (Baystreet.ca via COMTEX) -- Comcast /zigman2/quotes/209472081/composite CMCSA +0.98% -owned NBCUniversal on Thursday unveiled technology that will enable consumers to buy products from branded articles, videos and specially designed television advertisements from retailers, without requiring them to go elsewhere.
The NBCU Checkout system is an effort to bring advertising growth by building on existing broadcast and digital properties, in addition to ramping up its ad-supported Peacock streaming service.
The system "grants any business -- local or national, newly or originally direct-to-consumer -- the ability to set up shop in one place and instantly reach nearly all Americans with a single integration," NBCU executives wrote in a blog post.
The launch follows NBCU's introduction last year of ShoppableTV, a means to purchase products shown on television by scanning a QR code with a smartphone. NBCU is waiving technology and cart fees for ShoppableTV and digital branded content for the Checkout push, they said.
Ads can also receive additional amplication on social media, they said.
NBCU launched an early preview of its streaming service, Peacock, which has begun to roll out first to Comcast Xfinity cable customers.
Earlier this week, Comcast revealed it had sold off 5.2 million Class A shares in Peloton /zigman2/quotes/208035743/composite PTON +10.35% at $34.21.
Comcast, which accumulated a stake in 2017, still holds about 5.1 million shares of PTON.
CMCSA shares opened Thursday's trading UP 20 cents to $35.93.