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April 2, 2020, 11:21 a.m. EDT

U.S. online alcohol sales jump 243% during coronavirus pandemic

Online alcohol sales far outpaced in-store sales

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By Associated Press


Netflix/Everett Collection
WINE COUNTRY, Amy Poehler and Maya Rudolph, 2019.

U.S. sales of alcoholic beverages rose 55% in the week ending March 21, according to market research firm Nielsen.

Spirits like tequila, gin and pre-mixed cocktails led the way, with sales jumping 75% compared to the same period last year. Wine sales were up 66% while beer sales rose 42%. And online sales far outpaced in-store sales.

See also: Dating during a pandemic: This couple got coronavirus on a first date — and they’ve been quarantining (together) ever since

Nielsen said online alcohol sales were up 243%. Danelle Kosmal, a Nielsen vice president, suspects growth rates peaked that week as people loaded up their pantries before state stay-at-home orders went into effect.

Kosmal said data for the week ending March 28 will be a better indicator of ongoing demand.

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