By Olivia Bugault
Vivendi SA said Monday that it is increasing its stake in Spanish media conglomerate Prisa to 9.9%.
"Buying shares in Prisa is part of Vivendi's ongoing strategy to become a global leader in content, media and communications, while extending its access to the Spanish-speaking markets in Europe, Latin America and US Hispanics," the French media giant said.
Vivendi said its move comes after the company acquired a 7.6% stake in its rival on Friday.
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