Walmart Inc. is looking to add a large video streaming service to its Walmart+ membership program as the retailer amps up its competition with Amazon.com Inc., according to people familiar with the situation.
Walmart /zigman2/quotes/207374728/composite WMT -2.50% executives have held talks in recent weeks to discuss a streaming deal with executives at Walt Disney Co. /zigman2/quotes/203410047/composite DIS -2.60% , Comcast Corp. /zigman2/quotes/209472081/composite CMCSA -1.94% and Paramount Global /zigman2/quotes/200340870/composite PARA -3.35% , according to some of these people.
It is unclear if the discussions will result in an agreement, but the retailer is looking to partner with one of the providers, the people said. The talks were earlier reported by the New York Times .
Disney operates the Disney+, ESPN+ and Hulu services; Comcast owns Peacock; and Paramount runs the Paramount+ and Showtime services. All three companies are looking to expand their distribution as the competition for subscribers intensifies .
Walmart has worked to grow membership of Walmart+ since introducing the service in 2020. A subscription costs $12.95 a month or $98 a year and includes free shipping on online orders and discounts on gasoline. The retailer has added perks to build interest, such as six months of the Spotify /zigman2/quotes/207488629/composite SPOT -3.36% music streaming service.
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