Dec 30, 2021 (Baystreet.ca via COMTEX) -- One in every four dollars that Americans spent on online purchases retrieved through either curbside pickup or inside of stores this year went to Walmart /zigman2/quotes/207374728/composite WMT +0.11% , according to Insider Intelligence.
The big box behemoth drove 25.4% of all click-and-collect orders in 2021-- the largest market share of any U.S. retailer, according to recent estimates by the market research firm formerly called eMarketer.
That translates to an estimated $20.4 billion in sales.
Click-and-collect sales are expected to jump by about 21% to $101 billion in 2022, according to the data tracker. They're expected to grow by nearly 20% the following year to an estimated $120.15 billion in 2023.
Click and collect -- also called buy online, pick up in store -- is now a key sales driver for pandemic-era retailers to deliver a safe, fast way to buy goods and limit person-to-person interactions.
Consumers order groceries, sweatpants, light bulbs, etc., online and then pick up their purchases in the parking lot or at a designated store counter.
For retailers, the option comes with financial advantages. The e-commerce sales are more profitable than other kinds of online sales because they eliminate the cost of delivering packages to people's doorsteps and allow store employees to double as order pickers.
Shipping to the home still remains the more dominant e-commerce option in the U.S., however. The click-and-collect channel is on track to drive roughly 11% of all e-commerce sales for retailers next year, according to the market research firm.
WMT shares took on 68 cents to $143.39.
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