Walmart Inc. /zigman2/quotes/207374728/composite WMT +0.61% is getting a jump on the holiday gift-giving season with the unveiling of its "Top Rated by Kids Toy List," 48 toys that children have selected as the hottest of the year. Many of the toys are exclusive to Walmart. Among the list are the LOL Surprise OMG Doll, Peppa Pig's Magical Parade, and the Barbie Dreamplane. LOL Surprise is part of the MGA Entertainment portfolio. Peppa Pig is an Entertainment One Ltd. /zigman2/quotes/203732995/delayed UK:ETO -0.27% brand. Entertainment One was acquired for $4 billion by Hasbro Inc. /zigman2/quotes/201249319/composite HAS +0.54% last week. And Barbie is a Mattel Inc. /zigman2/quotes/209819189/composite MAT -1.21% brand. Walmart will host National Play Day in-store events on September 14. All toys will be available at store locations and online. And beginning August 30, shoppers can add toys to layaway plans. Walmart stock has gained 20.2% for the year to date while the S&P 500 index /zigman2/quotes/210599714/realtime SPX -0.16% is up 15.3% for the period.
A previous version of this report misstated the amount of exclusives available at Walmart. It has been corrected.