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July 9, 2019, 1:30 p.m. EDT

WarnerMedia names DTC streaming service HBO Max, to launch in spring of 2020

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By Ciara Linnane

SPX

WarnerMedia, the media company created when AT&T Inc. acquired Time Warner, said Tuesday it will name its coming direct-to-consumer streaming service HBO Max. The new service, which is slated to launch in spring of 2020, will add original programming to the existing content in the WarnerMedia library and HBO content set. The service will have exclusive streaming rights at launch to all 236 episodes of "Friends," as well as "The Fresh Prince of Bel Air" and "Pretty Little Liars," the company said in a statement. The service will also offer new Warner Bros. produced dramas for the CW network, including "Batwoman" and Riverdale spinoff "Katy Keene." It will also include four films from producer Greg Berlanti aimed at young adults and at least two films from actress and producer Reese Witherspoon. AT&T shares were down 0.9% Tuesday, but have gained 17% in 2019, while the S&P 500 /zigman2/quotes/210599714/realtime SPX -0.20% has gained 18%.

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